ITV Sport

Just browsing through YouTube and I've come across this, and it looks they were going to give ITV Sport a new look, probably sometime between 2005 and 2006. I suppose the main reason for it not being used was due to the fact of the major 2006 relaunch. It looks more like ITV2 of that era, but I do like the whole 'ITV S' look, as I guess they were trying something a little bit different.

Take a look for yourself...
YouTube - ITV Sport identity

Well thank god that never happened!

'If you are epileptic, please beware of our on-screen identity'.

That's nasty and while I do prefer the previous ITV logo to the current one, the current ITV Sport branding is far superior to what we could have seen.

Not only the look - but the name too. ITV Sport struggles enough to be taken seriously without renaming it "ITV S".

I don't think it's that bad, probably would have worked better if it had "port" next to the S, however it would have been a bit dated by 2006

I actually like it. It's different. My only complaint is that the colours were the exact same as ITV2's. Maybe a light green and dark green colour scheme would have done the trick.