ITV Box Office

Also noticing that the logo looks like a pistol at first sight. Nothing wrong with it much, I'd concur with what Whataday has said, but it somehow looks like ITV have shot themselves in the foot with this.

Pricing puts it at a hard sell - and Eubank Jr, isn't a huge star to sell as PPV material. I'm fairly certain that it will be a hard sell for ITV as a whole.

It took me a while to realise it says "itv" sideways in the little box. I thought it was a stylised poo emoji.

Update: The website is live - and people who buy the event early are paying only £9.95. Orders begin on 20th January for Sky, and ten days later for Virgin.

Sky's definitely going to grant a channel number for ITV Box Office, but as far as the website is concerned, Virgin Media users are able to watch it On Demand live.

Social media for ITV Box Office has launched, and the ITV logo is the right way up.



https://twitter.com/ITVBoxOffice
https://www.facebook.com/ITVBoxOffice/

I'd assume the logo will be modular; as modular as you can get with 2 boxes, at least.

Clearly social media (and apps) were the last thing on the minds of the logo designers. Why not, I don't know, make the logo a box, to fit any site, app etc, and would somewhat like to the 'box' in box office.

Yeah, should've been more like this...

|.......... itv .........|
| BOX OFFICE |

I imagine it's designed more for TV than social media, as it's a TV service, but usually they have a stacked version for instances like this.

Maybe the designers think that shape will become recognisable in itself. Maybe.

ITV Box Office has been added to EPG 493 on Sky - HD only service though.

Undercard now all on ITV Box Office, not ITV4.

To clarify…

The Eubank Jr v Quinlan undercard on February 4th will be on @ITVBoxOffice and NOT @ITV4

Details: https://t.co/t6Y0bfSLgV pic.twitter.com/okSG6HIPuD

— ITV Sport (@ITVSport) January 22, 2017

First look at graphics: