ITV Schools on 4

My recollection is that Chris Evans would often say something like "you're watching the Big Breakfast on Channel 4", coming back from a break for example, so I'm wondering if that irritated either Welsh viewers or S4C management?

By "largely gone", you mean entirely gone? The Channel 4 content never appeared on the digital version of S4C- which has been the only version in existence for over a decade. No need when Channel 4 has always been available on digital TV in wales.

Nah we were chill. Besides, S4C means Channel 4 Wales.

I'm not sure 'leeching off' is the right term, it was set up to be the Welsh Channel 4 so that's where their English language content came from. When Channel 4 became available in Wales upon DSO that commitment ended.

Another thing that was there at the start was the BBC and HTV supplying it with Welsh programmes, taking the Welsh language programmes off their own channels. That still is the case (though I don't know how much ITV supply now) although the relationship with the BBC is different as S4Cs funding comes from them now

Indeed, i don't see why it would be a problem, they weren't rivals, they were working together. There'd be lots of references to Channel 4 in their programmes and elsewhere, those in Wales just understood what S4C was.

Also everyone was used to watching a channel called HTV with lots of mentions of ITV (and theat was the same everywhere in the country - trails for ITV programmes on a TV station not called ITV)

The only reason I mention it was that there was apparently a great effort to cover up the C4 branding during the ITV Schools roto sequences.

I guess they could have saved themselves a lot of hassle over the years by aligning their branding a little, eg having the 4 part of their logo be the iconic Channel 4 one?

You could say the same for the ITV companies back in the day. Or STV today.

And let’s not forget that S4C launched before Channel 4. Just.

Not really the same thing. The ITV companies back in the day used ITV and their own name almost interchangeably, through necessity.

That's right, but only the main 7pm edition, I think they did show the lunchtime edition when that existed.

S4C had two main functions to perform when it started. It had to take on the BBC's and HTV's Welsh language programming, (the BBC had to provide theirs free of charge) and it had to show, either live or timshifted, as much of C4's programming as possible. Obviously it couldn't show everything, and it would have been nonsense to timeshift C4 News to 11:30pm

S4C's viewers were savvy enough to notice the relationship with C4, so wouldn't have been confused by references and its branding, however the reverse wouldn't have been the case, so there was little to no S4C references on C4 shows

In the summer 1987 term, after every schools programme, before the next junction, ITV ran a trailer, advising of the move to Channel 4 on 14th September. Were these also shown outside normal schools programming times, such as after Emmerdale farm?

Going way off topic but did S4C sell its own ads or were HTV Wales responsible as the regions were with C4?