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ITV Schools on 4

1987-1993

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SO
Soupnzi
Neil Jones posted:
robertclark125 posted:
Another thing was in 1989, when the Channel 4 daily launched, requiring C4 to extend the first interval, to have a still of the clock and music until 0927:50, when the rotomotion came in, until 1992, when it was changed, for the better in my opinion, to the rotomotion device with "SCHOOLS PROGRAMMES follow shortly". If you watched carefully, there was a small glitch, as TV-am made way for the regional companies at this time, which explained the extended interval, as that was the handover from TV-am selling the airtime to the local ITV companies.


Well it didn't really matter who was providing adverts for Channel 4 during schools programming at this time because there weren't any adverts to show.

The 9:25 glitches (and 6am, and 7pm/5:15pm in London) are exaggerated when you see the videos on YouTube, its an artefact of video recording. They wouldn't have looked anywhere near that bad in real time, in fact you would have probably struggled to notice a lot of them.

Yes. The most noticeable judder was often if you were watching teletext.
MA
Markymark
Soupnzi posted:
Neil Jones posted:
robertclark125 posted:
Another thing was in 1989, when the Channel 4 daily launched, requiring C4 to extend the first interval, to have a still of the clock and music until 0927:50, when the rotomotion came in, until 1992, when it was changed, for the better in my opinion, to the rotomotion device with "SCHOOLS PROGRAMMES follow shortly". If you watched carefully, there was a small glitch, as TV-am made way for the regional companies at this time, which explained the extended interval, as that was the handover from TV-am selling the airtime to the local ITV companies.


Well it didn't really matter who was providing adverts for Channel 4 during schools programming at this time because there weren't any adverts to show.

The 9:25 glitches (and 6am, and 7pm/5:15pm in London) are exaggerated when you see the videos on YouTube, its an artefact of video recording. They wouldn't have looked anywhere near that bad in real time, in fact you would have probably struggled to notice a lot of them.

Yes. The most noticeable judder was often if you were watching teletext.


Overlaying teletext was a good way to spot even very small sync timing errors.
You'd often catch the tiny glitches of going in and out of network programmes on ITV, or the ad opts on C4.

Same on the Beeb at regional opt points, and going in and out of OBs etc on network.

I'm talking errors of just a couple of microseconds here
RO
robertclark125
james-2001 posted:
Then at the start of 1993 they got rid of the interval to sell more adverts in the leadup to the start of ITV Schools, sadly! So all you got at the start was 40 seconds of the clock. Though ITV schools was already moribund by then anyway.


That was more to do with channel 4 selling its own airtime, as opposed to the local ITV companies doing it.

However until then, you had the channel 4 daily finishing at 09:23, then trailers until 09:25, when the interval began.
JA
james-2001
Though I don't remember ever actually seeing the start of ITV Schools until 1993, when they only had the 40 second intro, so I never saw the interval broadcast, only on the internet years later.
BR
Brekkie
robertclark125 posted:
james-2001 posted:
Then at the start of 1993 they got rid of the interval to sell more adverts in the leadup to the start of ITV Schools, sadly! So all you got at the start was 40 seconds of the clock. Though ITV schools was already moribund by then anyway.


That was more to do with channel 4 selling its own airtime, as opposed to the local ITV companies doing it.

However until then, you had the channel 4 daily finishing at 09:23, then trailers until 09:25, when the interval began.

Just an asside but I assume TV-am sold the adverts during the C4 Daily slot, being the ITV contractor during those hours, hence the 09:25 finish.

I'm guessing it was perhaps a conscious decision not to update the ITV logo on ITV Schools in 1989 with it being somewhat at home on C4, and the logo actually sitting alongside the C4 logo of the time quite nicely.
NJ
Neil Jones Founding member
Brekkie posted:
Just an asside but I assume TV-am sold the adverts during the C4 Daily slot, being the ITV contractor during those hours, hence the 09:25 finish.

I'm guessing it was perhaps a conscious decision not to update the ITV logo on ITV Schools in 1989 with it being somewhat at home on C4, and the logo actually sitting alongside the C4 logo of the time quite nicely.


It was documented on a link posted in the thread that got closed (see my opening post):

https://web.archive.org/web/20070706195104/http://www.schoolstv.com/itvschoolson4_history.shtml?1 posted:
So from 1987 the 3D ITV Rotating 'Holding Device' rotated its way to 1993. However, ITV changed its logos so why didn't the ITV animation get updated? "There were huge discussions as to whether there should be more, but [Channel] four was determined by the usual four points of the compass, covering all of the network. It also produced a more symbiotic design and looked better in execution," Jim [Stokoe] said.
BR
Brekkie
Thanks. This goes back to before the C4 days as well but I know Central were responsible for co-ordinating the output but were all regions expected to contribute content, and if so did LWT get away with not doing so being a weekend franchise?
JA
james-2001
It probably helps that it wasn't technically an official ITV logo... as there wasn't one before 1989, which let them get away keeping using it.
MK
Mr Kite
Although, by the second half of the 80s, the design seen on ITV Schools on 4 was near enough settled on by all the major companies responsible for network presentation. Central, in particular, loved it as the colour scheme went well with its own presentation and that of Channel 4's, making a pseudo- corporate branding scheme.
IN
Interceptor
james-2001 posted:
It probably helps that it wasn't technically an official ITV logo... as there wasn't one before 1989, which let them get away keeping using it.

Given the 1989 logo continued being used in some form for a fair while after its replacement (particularly overnight) on ITV itself, it's not that surprising.
JA
JAS84
Huh? The overnight ident was updated to use the new logo in 1998.
JA
james-2001
Maybe they meant the pre-1989 logo kept appearing overnights after 1989?

Such a thing would depend on region though as there were several overnight services.

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