It's all very well Ofcom saying they will do this, and even collecting £160m over the next 2 years until the franchises effectively expire. But it serves no purpose anyway: the money goes to the Treasury to buy Bank shares, not into broadcasting. The viewer loses and ITV plc wins their case in that their PSB 'benefit' remains untouched.
It's like buying a car from a dealer on credit, then handing back the V5 registration document after a couple of years, cancelling most of the loan payments, but still expecting to be able to run the car into the ground before scrapping it. I don't think anyone would see that as reasonable!
The biggest penalty Ofcom have is to remove ITV plc's gifted portion on
DTT and their guaranteed
EPG position on all digital platforms henceforth. Those are worth far more; in a stand-off I fear that Ofcom will blink before Grade does though!
It's time Ofcom grew a synthetic backbone, at least for 2 years, and did their job as regulators and enforcers.
I appreciate that if all the English & Welsh franchises disappeared off Channel 3 it would look bad initially. But government regulators have been here before (
ITVSWW) and provided an interim service. I'm sure somebody would step in - probably BSkyB, Virgin Media or RTL/FIVE. ITV plc would be begging to sell their programmes to whoever got the interim service. Virgin have always wanted 'Living' to be the pseudo 'Channel 6' and could easily provide a national temporary service. There was a similar (less clumsy) arrangement for TSW taking over from Westward in 1982. They took over the company and provided financing and facilities after Westward decided to 'throw in the towel' early.
There is no shortage of other providers these days, it's not like the 1960s/80s. I imagine somebody would quickly buy up the redundant basic ITV News regional facilities so that they could meet the minimum contractual requirements (or replace them with portakabin studios).
I've agreed in part to what ITV plc have wanted so far, on a commercial basis - but now they are just seeing how far they can push the regulator and it's time that a line was drawn. Ofcom should really be saying "we are removing your licences because you have breached your contracts, you will now suffer the consequences". But they won't.
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