Well just to confirm that I am not just stirring!!!
It was reported on Media Guardian website that it is likely that the regional news programmes on ITV are to be rebranded again to highlight the ITV name and reduce the visibilty of the regional brands. I then contacted my mate who works at Central TV to see if he knew anything about it.
He told me that this is the current plan to bring the regional news into the "ITV News" brand rather than the regional names. Thats why they are adopting the ITV News (region) brand.
So my sources aren't just a load of codswallop as some of you have said. It is what ITV plc are planning. Apparently now they are all one company ITV feels that the regional brands are pretty much pointless! They don't mean anything in the scheme of things!
As for Calendar, I may have been incorrect there, its just what I was told by my mate! He said he couldn't confirm the exact names but this is what he has heard!!!!
The bringing the programmes inline with ITV News happened on the relaunch when all of the on screen graphics were changed. if they had wanted to take it further they would have done, afterall they couldn't care less if people wanted local branding.
Besides, who cares if it happens it happens, its only a word