ITV to receive ANOTHER corporate rebrand

ITV is to announce another corporate rebrand in November for early 2008 under Rupert Howell.

He is to transform ITV from its "passive” brand to one that is active in the new television landscape.

It's expected new identities for the channels will be announced as well as a new corporate image.

Source please! I am not trusting anyone without one.

This constant tinkering with the logo is not helping with brand recognition. No other media operation would attempt to rebrand so often and expect it to have a positive effect.

Word.

Although Howell is the new head of Brand and Marketing at ITV, appointed last week replacing Clare Salmon (who commissioned the current ITV brand) this guy did post new ITV News plans for November this year which are blatantly not happening as well as fake ITV1 schedules.

Sounds like an ITV obsessive

EDIT: Info on Howell's appointment here: http://www.digitalspy.co.uk/broadcasting/a76446/howell-named-itv-ad-chief.html

Have a look at the original poster's posting history and you will find a catalogue of imaginary stories. Apparantly Coronation Street will move to 8.30pm from February 2007

It's very possible!

If it is true I would be glad to see the current look go. Hated the ITV4 logo the moment I saw it. It's far too cartoony.

http://organiskkommunikation.files.wordpress.com/2007/05/heinz-ketchup-10045.jpg

http://www.24-7prayer.com/cm/data/24-7prayer/images/source_of_thames.jpg

My favourite, how did you know

I don't know, more promotion for ITV's 30 day ketch-up again.



*gets coat...*

Of the15 other posts the majority have been about so called decisions which turn out to be complete nonsense.

The member has either got a creative imagination or his informant is, quite frankly, rubbish. I think it's the former and so has been banned for repeatedly posting inaccurate information.