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ITV to be rebranded as ITV1

(July 2001)

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MD
mdta
Regional involvement:

here is some images of regional logo with itv

http://mdta.energy-hosting.com/regions2001.gif

Animation coming soon!
DA
DAS Founding member
That is a really good idea. Only thing is Scottish, Grampian, Ulster, GMG and Carlton would never go for it, so that leaves us with, um, Border. Oh, and Channel.
MD
mdta
animation here, only a quick animation to show how the regional symbol could fit with my ITV1 logo

its in flash format
DA
DAS Founding member
That is excellent, but I don't think any of the broadcasters would go for it due to the simple fact they don't want to be in the shadow of ITV1. Their logo would have to be bigger than ITV's.
:-(
A former member
The last bit where the itv bit slides up and down would make an ideal break bumper -- great animation!
DA
DAS Founding member
The only way this re-branding would be a success is if all idents across the network were standardised. For instance, the ITV1 logo fades away, and in comes the local logo with the announcer saying something like: 'You're watching Meridian on ITV1'.

Unfortunately, we know the growing element of corporate activity in regional broadcasters will not allow this, i.e. (in English) people like Scottish and GMG will never give in!

It's bad enough as it is - without 'ITV 1'
MD
mdta
thats what will be changing, regional broadcasts will have to fall in line or loose their contract. Thats why the itv network members are planing a merger.
DA
DAS Founding member
But companies can only form so large a part of the ITV Network. That's why HTV was in the middle of all this business between Carlton Comms, United N&M and GMG.
MD
mdta
broadcast has updated their ITV1 article to include this image!

http://www.produxion.com/news/Images/Articles//itv1smallcopy.gif

I certainly hope this is a make up job and not the real thing
PZ
pzg Founding member
The largest shareholders of SMG are Flextech with a 17.22% and Granada Media with a 17.19%
SE
Square Eyes Founding member
The only problem I can see with this is that ITV isn't button '1' it's button '3'. So it doesn't work in the same way as BBC 1 or BBC 2 does it. Also remember when ITV tried to rebrand as Channel 3, it needs to be more successful than that.
AJ
Aaron J Tibbett
True, but from visits to Greece (and of course Andrew's site!), they have Ant1, which doesn't seem to be on button 1....

(Edited by Aaron J Tibbett at 12:39 am on July 3, 2001)

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