ITV Rebrand 2013

ITV3's idents are easily the nicest.

How long before ITV's idents finish with the logo on a plain background with a similar transition to that in the promos?

They should have given the ITV logo the ITV2 3D effect, with the colour change to make it more prominent.

ITV News article about the rebrand

http://www.itv.com/news/2013-01-14/new-itv-logo-rebrand-2013/

It's worse than I thought.
Me and the mutt stayed up for nothing . . .

I agree, ITV2, 3 and 4 idents definitely stand out more than ITV. ITV3's are the nicest looking though.

The uncropped version of the first shot of the new ITV News set:
http://news.images.itv.com/image/file/146663/article_e00ae515fb3a1284_1358134886_9j-4aaqsk.jpeg
From http://www.itv.com/news/2013-01-14/new-itv-logo-rebrand-2013/

I really like the idea of how the trails flow from one to the next, although the junction I saw had a longish hold at the end of the first trail before slowly fading to the default position for the wipe to the next one, just a matter of seconds but slowed everything right down.

Think ITV 4's idents might be my favourite, just because of the different graphic treatments on the logo.

So ITV3's idents are easily the best. Absolutely stunning

Asa's finally woken up..

Good morning Asa.

Any chance of some of the posts being moved here then?

Morning! Well that worked well I've moved the posts over since 6am.