International channel ITV Granada becomes
ITV Choice
later today, using the same idents as ITV in the UK, adding the word "CHOICE" underneath the ITV logo.
Some of the idents are on the ITV Choice YouTube channel, here.
Nice to see them sending out current branding around the world with the choice added in very nicely with the colour picking.
I like the trailer style circle opening to them. You'd have thought that the UK versions would use these to flow better from trailer to ident.
I like the trailer style circle opening to them. You'd have thought that the UK versions would use these to flow better from trailer to ident.
I rather think they've done that just for the YouTube previews.
Not so sure - remember idents are generally used quite differently abroad and are literally just short channel promos in between programmes, so these shorter edits kind of fit with that.
