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ITV Rebrand 2013

Open from 6am Monday (January 2013)

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JA
james
Sorry guys. Just had a REALLY bad day.


Don't worry, happens to the best of us.
PC
Paul Clark
During the coverage of England V Brazil:

*

Not sure what was blacked out - if you can just see the dark patch - in the bottom right...
MD
Martin Dean
David posted:
Sorry guys. Just had a REALLY bad day.


That's fine.

Formely Cooper100. My surnames changing, so is my username...again.


I'm not sure I understand this though. What is your surname currently? What is it going to be?


My surname is cooper. My surname is changing to Dean soon, so I will change my username.
WH
Whataday Founding member
A weird observation from the shop I work in, but on a tub of Pot Noodle, at the bottom back is the makers name, Unilever, and their current logo is similar in font to the current ITV logo!


The fonts is strikingly similar, particular to some of the pre-production ITV logo designes we've seen posted a few pages back.
SE
Square Eyes Founding member
I just realised that since the rebrand the in programme, 'next' prompts appear to have gone that usually popped up during Corrie and a few other high profile shows.

Also, themed pres, as in break bumpers for things like football, dancing on ice, appear to have been dropped, in favour of the multi-coloured variants of the logo.
JO
Jon
My surname is changing to Dean soon, so I will change my username.

What to?
MD
Martin Dean
Jon posted:
My surname is changing to Dean soon, so I will change my username.

What to?


I don't know Dean100 or something.
TH
Thinker
ITV Granada (the Asian one) is also rebranding. From March 25 it will be known as ITV Choice.

http://www.asiatoday.com/pressrelease/itv-granada-rebrand-itv-choice

This is apparently its logo:

http://www.asiatoday.com/sites/default/files/imagecache/press_fullnode/images/greensense/itv-granada-rebrand-itv-choice.itv-choice-rgb-multicolour-pos-small.jpg
WP
WillPS
Much nicer than what came before, albeit being just the standard corporate division logo.
RD
RDJ
Nice that they've chosen an original name... Oh wait...

http://upload.wikimedia.org/wikipedia/en/c/c7/BBC_Choice_logo.svg
DB
dbl
So much better than the shoddy version of the 2006 logo.
BR
Brekkie
I just realised that since the rebrand the in programme, 'next' prompts appear to have gone that usually popped up during Corrie and a few other high profile shows.

Also, themed pres, as in break bumpers for things like football, dancing on ice, appear to have been dropped, in favour of the multi-coloured variants of the logo.

No surprise the themed pres has gone in the short term at least in order to get it's new identity launched before messing with it too much. Idents won't be a problem to create for such things considering they're so random but not quite sure how they'd do the breakbumpers unless they break out of the style for them.

And great if the "next" prompts have gone - they aired so near the end of a show they both often ruined the closing scenes and were also fairly pointless with an announcement due on the credits anyway. IMO if a channel must make use of such captions they're best off straight after the final break of a programme.

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