ITV Rebrand 2013

LWT with the four boxes..

Didn't ATV do it with their optical?

If you recall, ITV reintroduced an inter-ad breakflash back in 2002 - http://thetvroom.com/itv/itv-1-15-40.html

Itv called its new corporate typeface ITV REEM. Eurgh.

Oh now that is a nice little feature, thumbs up to whoever thought of that idea and I see the background from the breakbumper and the start of a trail is now the same so it blends seemlessly. I wasn't convinced about an ever-changing logo but it works really well for trails.


I don't really see the problem. Considering it's never going to be publicly available, it's effectively an internal name and probably a bit of an in-joke.

Wouldn't blending the break bumper logo in with the following ad break some kind of rule distinguishing ads from presentation?

As far as I've seen, the colours are purely random and don't bear any relation to the colours in either the adverts or programmes. To reinforce that, the colours of the opening and closing break bumpers per break are the same, and the same combinations have been repeated.

Indeed Asa, ITV Reem is a nod at TOWIE and Ream (of paper)...

Found an interesting article on the ITV rebrand on Brand New.

http://www.underconsideration.com/brandnew/archives/follow-up_itv.php

Already posted Page 44 with pictures

The reason they did this, by the way, is because there was some kind of technical issue on 405-line TV going from a plain black screen which meant there was usually picture roll for the next few seconds, so rather than the beginning of every advert being obliterated, they had bumpers that ended with a plain white screen.

Yeah, saw a black one used earlier (near the end of Harry Potter) after a very colourful Carpet Right advert. The same black one was used at the start of that break.

Looks good. The default/off air colours don't do much for me but it does work well when used like this (and scope for a future ident set more focused on getting the most out of it).