ITV Rebrand 2013

Don't know if any of you will be bothered, but on Dancing On Ice when Shayne(?) was talking there was a 'clock' (the clocks that feature before TV Ark videos) in the background with the itv logo on. Sorry about the spelling.

No, it's a rare sight! Problems in the CA suite?

http://img689.imageshack.us/img689/6054/63692725.jpg

http://img266.imageshack.us/img266/6115/vlcsnap2013012723h09m11.jpg

ITV have bought The London Studios for £56 million.http://www.guardian.co.uk/media/2013/jan/28/itv-buys-london-hq

Link to article showing development of logo

http://www.underconsideration.com/brandnew/archives/follow-up_itv.php

Last night there was a rarity; a local trailer for ITV Wales' The Ferret. It was in the same style as the usual trailers and the voiceover said "The Ferret on ITV Cymru Wales"

http://www.underconsideration.com/brandnew/archives/itv_followup.jpg

http://www.underconsideration.com/brandnew/archives/itv_followup_sketches.jpg

^ Logo sketches

http://www.underconsideration.com/brandnew/archives/itv_followup_wall.jpg

^ Logo development

http://www.underconsideration.com/brandnew/archives/itv_followup_colorpicking.jpg

^ Future Idents ?

http://www.underconsideration.com/brandnew/archives/itv_followup_colorpicker_algorithm.jpg

^ Colour Picking Algorithm


Link to case study provided by ITV to Underconsiderastion.com

http://www.underconsideration.com/brandnew/archives/follow-up_itv.php

That one with the heart looks so awful I'm surrpised they didn't go with that.

It does look like the idents may be seasonal, which IMO I think they need to be to have any longevity and it will be nice to see a return of some season presentation on British TV.

ITV branded van

http://www.underconsideration.com/brandnew/archives/itv_followup_truck.jpg

via underconsideration.cmo/brandnew

Official ITV Cymru Wales logo

http://news.images.itv.com/image/file/146629/article_1bc5b6836f837b7e_1358130473_9j-4aaqsk.jpeg

ITV Cymru Wales weather shown on ITV1+1 this afternoon... albiet in the Tyne Tees region.

I passed an ITV News Granada Reports van earlier, I can say it didn't look as poloshed as that one, you could still see the outlines of the old ITV and ITV News logos on it.