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ITV Rebrand 2013

Open from 6am Monday (January 2013)

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BU
buster

Where did the Late Debate come from as aren't these usually done from the regional news studios, so be interesting to see how they used the new studio if that is the case in London.


They use a studio at Millbank, usually all the regions film their shows in the same set back-to-back on Thursday afternooon, although Sharp End in Wales sometimes comes from Cardiff. The programmes tend to come live from the usual news sets if there is a late story they need to react to (such as the general election debates).
GE
thegeek Founding member
They make them in a studio in 'Westminster' I believe.


There aren't many of them - presumably Millbank Studios?
:-(
A former member
A somewhat topical ident from ITV this morning:

http://www.theidentgallery.com/itv/2013/ITV-2013-ID-ICESCRAPER-1-5.jpg

Video
JA
james


If the package has additions like this for topical events, then I think they're a vast improvement to the previous offerings. Very nice!
:-(
A former member
Issues with the DOG on ITV+1 where it doesn't like a 4:3 ratio.

http://tig.gy/?m=itvplus1dog4to3.jpg
DJ
DJ Dave


Yeah they used that last night into Corrie or something, I was like good Ident to use Very Happy
PA
paul_hadley
It reminds me a bit of the old BBC1 Christmas package.
JT
jolly turnip
I am struggling with the loud Geordie sounding announcer that has been on most evenings. Hoping for Jim Davis to do his Saturday evening shift tonight
PA
pad
The more I watch them the more I love the ITV idents. Wasn't initially sure.

Love the snow and sport ones.

And love the logo phasing in and out, and the chameleon effect with the colours.

Incredible rebrand all in all IMO.
AN
Andrew Founding member
I am struggling with the loud Geordie sounding announcer that has been on most evenings. Hoping for Jim Davis to do his Saturday evening shift tonight


Indeed, if any negatives had to come out of this rebrand, the continuity announcers are one of the main ones for me.

It's as if they've just waved a microphone in someone's face in the MetroCentre and asked them to introduce Corrie.

ITV need to realise that their main competitor is BBC1, whos still employ relatively traditional announcers, although some like to be a bit wacky (in a very BBC definition of wacky) from time to time. The geordie bloke might fit in on ITV2, ITV4, BBC Three, E4 etc, but not on the main ITV.

While taking about negatives. The ECP could be solved by reducing the width of the white bar, there is no reason for it to be so big. If it was smaller, the srunken credits could stay a bit bigger, and hence no problem.
Last edited by Andrew on 19 January 2013 2:41pm
HA
harshy Founding member


I'm sorry it's rubbish I hate these live action slap a logo on top idents, rubbish.
BE
Benjamin1
Any ideas just who the new announcers are?

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