ITV Rebrand 2013

They use a studio at Millbank, usually all the regions film their shows in the same set back-to-back on Thursday afternooon, although Sharp End in Wales sometimes comes from Cardiff. The programmes tend to come live from the usual news sets if there is a late story they need to react to (such as the general election debates).

There aren't many of them - presumably Millbank Studios?

A somewhat topical ident from ITV this morning:

http://www.theidentgallery.com/itv/2013/ITV-2013-ID-ICESCRAPER-1-5.jpg

Video

If the package has additions like this for topical events, then I think they're a vast improvement to the previous offerings. Very nice!

Issues with the DOG on ITV+1 where it doesn't like a 4:3 ratio.

http://tig.gy/?m=itvplus1dog4to3.jpg

Yeah they used that last night into Corrie or something, I was like good Ident to use

It reminds me a bit of the old BBC1 Christmas package.

I am struggling with the loud Geordie sounding announcer that has been on most evenings. Hoping for Jim Davis to do his Saturday evening shift tonight

The more I watch them the more I love the ITV idents. Wasn't initially sure.

Love the snow and sport ones.

And love the logo phasing in and out, and the chameleon effect with the colours.

Incredible rebrand all in all IMO.

Indeed, if any negatives had to come out of this rebrand, the continuity announcers are one of the main ones for me.

It's as if they've just waved a microphone in someone's face in the MetroCentre and asked them to introduce Corrie.

ITV need to realise that their main competitor is BBC1, whos still employ relatively traditional announcers, although some like to be a bit wacky (in a very BBC definition of wacky) from time to time. The geordie bloke might fit in on ITV2, ITV4, BBC Three, E4 etc, but not on the main ITV.

While taking about negatives. The ECP could be solved by reducing the width of the white bar, there is no reason for it to be so big. If it was smaller, the srunken credits could stay a bit bigger, and hence no problem.

I'm sorry it's rubbish I hate these live action slap a logo on top idents, rubbish.

Any ideas just who the new announcers are?