WH
They're overwhelmingly 'ok'... but the logo disappearing half-way through is just an odd design choice for any ident; its party trick should be the primary focus and attention grabber - bug-eyed Pug is certainly mass aww-inducing but 'ITV' is shunted into the background and unlikely to be strongly associated with such a disposable, achingly-YouTube clip.
I think the idents will eventually close with a white background in the same way the promos do.
Whataday
Founding member
ITV - I'm still not used to calling it just ITV, but the idents are actually growing on me. I think what I overlooked when we first saw live action was the simplicity of these, but they unlike others before seem to be well thought out, and the variations of the tune enhance this for me. They're not visually stunning, but I think the wide variation helps ITV due to their wide range of programming.
They're overwhelmingly 'ok'... but the logo disappearing half-way through is just an odd design choice for any ident; its party trick should be the primary focus and attention grabber - bug-eyed Pug is certainly mass aww-inducing but 'ITV' is shunted into the background and unlikely to be strongly associated with such a disposable, achingly-YouTube clip.
I think the idents will eventually close with a white background in the same way the promos do.