TV Home Forum

ITV Rebrand 2013

Open from 6am Monday (January 2013)

This site closed in March 2021 and is now a read-only archive
WH
Whataday Founding member
Mr Kite posted:
My issue with the new regional news names is that they've seemed to do it for the sake of consistency, yet three or four of them are still inconsistent. If Granada Reports was to remain Granada Reports, then what was the point changing London Tonight to ITV News London and Meridian Tonight to ITV News Meridian? Unless, as I mused ealier, it was because using 'Tonight' meant it could only be used in the evening programmes in a way that Granada Reports or Calendar aren't restricted to. Why that should be such an issue after all these years, though, I have no idea.


Completely agree with this. We're at a stage where we're lucky to have any local news on ITV at all, so if we have to foresake the old regional names in the name of consistency, so be it.

Also, for younger generations, the North West is no longer Granadaland, so itvNEWS North West is far more relevant if we're serious about continuing the notion that ITV is to provide regional news.

I was fiercely defensive of the regions 10 years ago, but they have been transformed into what is now purely a regional news service. The identity of the network should reflect this.
BR
Brekkie
tomo359 posted:
Square Eyes posted:
I wonder if they intend to use the black as seen here anywhere on screen / trailers / break bumpers ?

http://www.creativereview.co.uk/images/uploads/2013/01/image2_1.jpg

Looks even better on black I think.


I really like the logo on black as well. They should use this style for some promo endboards, maybe for dramas and use the white for entertainment and documentaries possibly?

I agree it's rather nice - though I suspect someone will have to die for it to appear on screen.
JO
Johnny83
I have to say that I really do like the new ITV logo (as in the logo as a whole), it's far better than the last one & the one before although to me it'll never beat the 1989 logo no matter how dated that now looks Very Happy
DA
David
Did someone say 'last yellow ITV[1] ident'? Ok, here it is...
[media:2247cb613e]http://up.metropol247.co.uk/davidlees/itv1_last_yellow_ident.flv[/media:2247cb613e]
Nothing exciting, but hopefully it will stop all the people asking for it.
MK
Mr Kite
[quote="Whataday" pid="859779"]
Mr Kite posted:
My issue with the new regional news names is that they've seemed to do it for the sake of consistency, yet three or four of them are still inconsistent. If Granada Completely agree with this. We're at a stage where we're lucky to have any local news on ITV at all, so if we have to foresake the old regional names in the name of consistency, so be it.


So I'm not misunderstood, I don't actually see the need for such consistency: the idea that a regional news programme is called something different in another part of the country or, shock horror, has different news or a different set design is not something I think puts many people out. However, if they're going down the consistency route, then it should be actually consistent. If Calender and Granada Report were to remain unchanged (at least verbally), then I don't see why they bothered changes most of the others. The old names were fine to me anyway.
CF
CatsFast101
Mr Kite posted:
Sierra Oscar posted:
Dreadful idea!! Don't go renaming the region, no point and that wound well and truly kill the regional brands!! Tyne Tees is a brand has been around over 50 years!!

And many regions are East & West is depends how the regions split! Central East & Weat and now Westcountry East & West! Look at a map!



Err, I wasn't arguing for that?

Also, no one considers Bristol to be the eastern part of the West Country. In terms of longitude, it may well be more easterly than Exeter or Plymouth, but people going down the M5 from Bristol to Exeter/Plmouth would generalyl consider themselves going southwards.


My comment was really in reply to rjowhite not you! I just coninued to the discussion so quoted your reply.
MA
Markymark
I noticed last night, that the Freesat EPG simply refers to 'ITV' the Meridian suffix (for me) has been dropped.

Also, the regional news slot at 22:30hrs has been dropped from the EPG, and rolled up with NaT.

The only mention of Meridian as far as I can see is the EPG listing for the 18:00hrs programme

Makes identifying a particular ITV region rather difficult, if you've got the additional regions stored in 'Other Channels' ! (As I'm sure many in this forum have !)
NG
noggin Founding member
Markymark posted:
I noticed last night, that the Freesat EPG simply refers to 'ITV' the Meridian suffix (for me) has been dropped.

Also, the regional news slot at 22:30hrs has been dropped from the EPG, and rolled up with NaT.

The only mention of Meridian as far as I can see is the EPG listing for the 18:00hrs programme

Makes identifying a particular ITV region rather difficult, if you've got the additional regions stored in 'Other Channels' ! (As I'm sure many in this forum have !)


Hmm - at least they could do what the BBC do and label them purely geographically ?

So ITV Anglia = ITV East, ITV Meridian = ITV South or ITV South East etc.?
TT
Tumble Tower
Whataday posted:
Also, for younger generations, the North West is no longer Granadaland, so itvNEWS North West is far more relevant if we're serious about continuing the notion that ITV is to provide regional news.

Why is the North West no longer Granadaland? Each time I've gone to Blackpool in April 2008 to 2012 inclusive, I've called the area Granadaland being as Blackpool is in the ITV Granada region.
DB
dbl
Tumble Tower posted:
Whataday posted:
Also, for younger generations, the North West is no longer Granadaland, so itvNEWS North West is far more relevant if we're serious about continuing the notion that ITV is to provide regional news.

Why is the North West no longer Granadaland? Each time I've gone to Blackpool in April 2008 to 2012 inclusive, I've called the area Granadaland being as Blackpool is in the ITV Granada region.


He said younger generation
BA
bilky asko
Tumble Tower posted:
Whataday posted:
Also, for younger generations, the North West is no longer Granadaland, so itvNEWS North West is far more relevant if we're serious about continuing the notion that ITV is to provide regional news.

Why is the North West no longer Granadaland? Each time I've gone to Blackpool in April 2008 to 2012 inclusive, I've called the area Granadaland being as Blackpool is in the ITV Granada region.

You would have to be 41 backwards, or a maximum of 52 backwards to be able to be part of the younger generation.
01
01tomki
Tumble Tower posted:
Whataday posted:
Also, for younger generations, the North West is no longer Granadaland, so itvNEWS North West is far more relevant if we're serious about continuing the notion that ITV is to provide regional news.

Why is the North West no longer Granadaland? Each time I've gone to Blackpool in April 2008 to 2012 inclusive, I've called the area Granadaland being as Blackpool is in the ITV Granada region.


I'm 22 and lived in the Manchester area all my life, I know of no one my age that calls it Granada or Granadaland, simply ITV 1 or Channel 3 or just simply 3. ITV regions are in the past, they only keep them for the news and adverts. In the age of PVRs and on-demand ect, regions don't matter IMO.

Sorry if this sounds harsh but from a younger generation, ITV are doing the rite thing because eventually the generations who knew the regions will know longer be with us (morbid I know), ITV are best leaving the regions to the BBC,

Anyway I haven't commented on the new look, at first I thought the logo was rubbish but now I've seen it on screen I think it looks great and the ITV news studio is a vast improvement.

Newer posts