Why are ITV putting big film premieres on ITV2?

In regards to It, it’s not as if ITV ever broadcast any horror on their flagship channel, let alone one that’s 2.5 hours without ads!

I think correlating box office success and expecting to do well when it hits TV is a bit silly because it doesn't work like that. It did well financially but the audience who likes horror is more suited to ITV2 than ITV and given how the Marvel film have fared for ITV, I'm not too surprised they've opted to put a DC film like Suicide Squad which did well financially but wasn't exactly acclaimed on ITV2.

Seems that the only primetime movies that ITV show or premiere these days are those in these franchises, Potter, Star Wars, Lord of the Rings, Bond, Marvel & Elf at Christmas. Did I miss any? And I don't think they currently have Potter or LoTR anymore.

I think they premiered Tomb Raider this year but I expect it did badly.

That’s pretty much it. They’ve premiered both Jurassic World movies on the main channel too.

Tomb Raider didn’t actually do too badly. Averaged just under 3 million which isn’t terrible over the Summer these days.

Think they sometimes show animated movie premieres on Saturday teatimes as well. Despicable Me 3 was the latest back in February (and it did badly with less than 2 million).

Movies are very hard to predict and box office returns are often not an indicator of ratings performance (as seen by Tomb Raider doing better than any of the Marvel films have for ITV).

Potter and LOTR are both at Sky, although I think Potter’s gone to Sky before and then returned to ITV so they might get it back at some point (it’s their highest rating franchise).

I guess Christmas might be the latest Marvel and Star Wars premieres to become available (so Thor: Ragnarok and The Last Jedi). Possibly Fantastic Beasts: The Crimes of Grindelwald which expires on Sky tonight so might be available for Christmas.

They might possibly have one or two wildcards, like Tomb Raider. They had Mamma Mia: Here We Go Again a couple of months ago (which did OK but I think would have done better at Christmas). Given that it’s Warner Bros, I wonder if they might have Dunkirk? That’s a film I could see getting a decent rating and it hasn’t turned up anywhere yet.

BBC1 is pretty much following suit with generally Pixar films in the day and marvel films at night.

Realistically by the time a film hits the likes of mainstream TV its done in terms of success, as the cinema is where these films make the bulk of their money. Something relatively popular may make a bit more when its pushed out on home DVD/Blu-Ray/4k, but by the time they've passed through Sky Cinema/Pay TV and fallen through to ITV, they're usually either bundled with a load of other films or supplied as a series of one-off payments and probably didn't cost the broadcaster a lot of money either way in the first place. Any money the film still makes at that point will probably be token.

Contrast to TV shows that get into syndication and aired ad-nauseam somewhere for example tend to do well and if you have a payment clause (as the cast of Friends did) then you're laughing all the way to the bank. Similar clauses in film tend to only be the box office takings and not whatever figure it raked in for DVD sales or to turn up one day on the telly.

I think bbc base it off the box office.

Last year they premiered 2 DreamWorks films, Captain Underpants and The Boss Baby. The former did ok at the box office but got great reviews. The latter did quite well at the box office but got terrible reviews. In the end The Boss Baby got a Boxing Day afternoon slot, and Captain Underpants was left with a Sunday morning slot.

BBC Two have debuted a fair number of recent films like Victoria and Abdul, The Guernsey Literary and Potato Peel Pie Society as well as The Children Act which is airing next week but no one's bats an eyelid.

BBC Two always goes for the less action more drama type stuff (anybody who's seem Potato Peel Society will realise its 90 minutes of not a lot going on, which has somehow racked up 7.4 on IMDb but what do I know?), and of course the foreign cinema sits on BBC Four, because God forbid anybody have to read English subtitles while watching a film

BBC One being the main channel was always going to go for the aforementioned Dreamworks titles. Dreamworks can rarely do wrong, most of their films generated TV series spin-offs and their stuff is just universally popular for its target audience. Bit of a no brainer to premiere them on BBC One - that and Pixar material, which is basically Disney in new packaging, what with their having bought it about 15 years ago.

No doubt the Marvel stuff is popular.

****, but popular.

You seem to be confusing something you don’t like with something that is ‘****’. Or is it because they’re popular and lots of people enjoy them, therefore they must be ‘****’?

I’m seen a few of the Marvel films (not a huge fan by any means), I found them entertaining and well made. I’m sure they vary in their quality, but from what I know of them they seem to achieve well what they set out to do at a high quality.

A film like ‘Black Panther’, although not one of those I’ve seen, has an importance outside of it being a Marvel film.

There are many films (or TV shows, or music and so on) that don’t appeal to me, but I’m glad they entertain or connect with people, and although I might not like them I don’t immediately think they’re ‘****’.

It's Brekkie, he doesn't like anything....