« Topics
1234...161718
Brekkie27,366 posts since 4 Jan 2003
HTV Wales Wales Today
I know it's a while since the rule was relaxed and we've seen it before (with Take Me Out last year for example) but really do not like seeing the Chasers featuring in the sponsorship bumpers for The Chase. Really does discredit them to an extent IMO and I just can't understand how after decades of enforcing the line between programming and advertising OFCOM ended up doing a complete about turn on it.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
Andrew12,028 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
It does seem a step too far. Not long ago a star wasn't allowed to feature in an ad break in the middle of their show, now they actively encourage it, and go one step further and use them in the sponsorship as well.

We are almost back to that "Bruce's Play your cards right... With The Sun!" era
MetalGearRex1,060 posts since 11 May 2016
London London
I know it's a while since the rule was relaxed and we've seen it before (with Take Me Out last year for example) but really do not like seeing the Chasers featuring in the sponsorship bumpers for The Chase. Really does discredit them to an extent IMO and I just can't understand how after decades of enforcing the line between programming and advertising OFCOM ended up doing a complete about turn on it.

It's utterly cringeworthy at worst.

In other Chase news, the first episodes of 2017 go off to an inauspicious start - including the Brain of Britain getting wiped off by the Beast, and yesterday's episode featuring someone who only managed to score £1000, ending up with the lower offer of £0. Comedy gold.
'What is the only planet capable of sustaining life?'
'Mars.'
bilky asko4,628 posts since 9 Sep 2006
Tyne Tees Look North (North East)
I know it's a while since the rule was relaxed and we've seen it before (with Take Me Out last year for example) but really do not like seeing the Chasers featuring in the sponsorship bumpers for The Chase. Really does discredit them to an extent IMO and I just can't understand how after decades of enforcing the line between programming and advertising OFCOM ended up doing a complete about turn on it.


It did seem odd Gala getting them on board and not doing much with them beyond a couple of ads... hopefully it'll be less annoying than the annoying Lloyds Pharmacy sponsorship stings.
Hatton Cross2,296 posts since 4 Jan 2003
Central (West) Midlands Today
Same thing with Bill Hill's sponsorship bumpers of ITV Racing featuring AP McCoy. Just seconds after he was punditing about the last/next race in the coverage, he's looking all moody in the sponsor stings.
ITV "Occasionally it gives us something good, but for the most part, it is pathetic and puerile". Lord Taylor, House Of Commons, 1959.
Neil Jones3,697 posts since 23 Dec 2001
Central (West) Midlands Today
I know it's a while since the rule was relaxed and we've seen it before (with Take Me Out last year for example) but really do not like seeing the Chasers featuring in the sponsorship bumpers for The Chase. Really does discredit them to an extent IMO and I just can't understand how after decades of enforcing the line between programming and advertising OFCOM ended up doing a complete about turn on it.


I'm not keen on it, must admit and I am surprised that Ofcom threw sixty years of commercial TV tradition out the window for whatever gain this gives to... whoever it benefits. For as long as we've had TV in this country the boundary between programming and advertising has to be clear. Now it's increasingly muddied and the advent of product placement hasn't helped matters either, though that's not as prominent here as it is in other countries.

I would not be surprised if in the future a TV station over here starts doing what I saw on a YouTube clip of an American broadcast, which was starting the next episode of something while the credits of a previous show were still running. That and having hundreds of credits running at breakneck speed where the only chance anybody has of reading them is to Sky+ them.
Brekkie27,366 posts since 4 Jan 2003
HTV Wales Wales Today
Not so sure - channels very rarely use the accelerated flow concept as it is, preferring to get an ad break in at the top of the hour. The only way I can see it changing is if OFCOM allow more breaks within the programme but still only 4 breaks within an hour. Digital channels can do this now but very few take advantage - I've only seen 5Star do it.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
Brekkie27,366 posts since 4 Jan 2003
HTV Wales Wales Today
I wouldn't be completely against a tweak so it's still 4 breaks an hour but they can show them all within shows, so half-hour programmes could have two breaks, but then flow straight into the next programme. That might encourage a return of 30-minute shows to the commercial networks rather than everything being dragged out to an hour.

That said it is notable the one thing that hasn't changed pretty much since the launch of UK television is the number of breaks within half hour shows, despite changes to shows of longer lengths. I think they got away with adding an extra break to hour-long shows around 2001 but the later changes to shows longer than 70 minutes and the scrapping of the "20-minute rule" was a step too far and is particularly notable on things shows The X Factor and anything 90 minutes or longer really.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?