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tomo359967 posts since 18 Oct 2009
Border (England)
I will actually miss the idents. Yes they weren't anything amazing or special but I really liked them. I think it was more because I liked the whole 2013 rebrand. The whole new look just worked so well and ITV clearly put a lot of work into it.
I really hope the refresh is as good as it looks from the small previews we've had.
3
dbl, what and Andrew Wood gave kudos
This Is Granada1,669 posts since 4 Jan 2003
Will the 'ITV Choice' channel that currently uses the same idents/branding as ITV in the UK be updated with the new look ITV logo....or will Choice be stuck with pugwash and the like going forward?

So maybe UTV and ITV Choice will keep the 2013-2018 branding look and feel, while ITV1 gets the brand refresh.
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dbl9,072 posts since 11 Jun 2004
London London
I will actually miss the idents. Yes they weren't anything amazing or special but I really liked them. I think it was more because I liked the whole 2013 rebrand. The whole new look just worked so well and ITV clearly put a lot of work into it.
I really hope the refresh is as good as it looks from the small previews we've had.

Indeed, they weren't the loudest - but they helped kick off ITV in the right direction in a branding sense from the messy 2002-2012 era.
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