The more that I see of this project the more I am liking the look of it, it's great to see a totally different look to the one currently. It'll be interesting to see how the one branding per week works, it may feel like overkill at first but we may miss the idebts later in the year. I wondered what inspired them to go down the route of one artist per week rather than a selection of idents by different artists (similar to BBC Two), though the is the fact of course that they can sell it to the artists, executives and now the viewers as such.
As you suggest Phil I am under the impression that it'll just be the idents that change, however it would be nice to see touches of the weeks branding in surrounding presentation, even if it's break bumpers or ECPs
(however I won't hold out much hope as they've not used the festive versions of BBs or ECP design this year (despite them being available).