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DavidWhitfield671 posts since 16 Oct 2013
Tyne Tees Look North (North East)

So, 'more than TV' isn't just a slogan for the magazine. The logo isn't limited to the colours we've seen previously and still appears to have some element of colour picking involved. The programme name is in its own set style, and not in Reem.

I thought they wold keep the colour picking as it is a good idea and works, just looks like the have made the "I" and the "v" more 3d then the "t"

I think they have colour picked to an extent. Most of the background is black so they can be forgiven for not making one or more of the segments black/very dark as they'd be rendered invisible. There's bit of white and red in the background, so I would suggest they're still (loosely?) colour picking.
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fanoftv8,203 posts since 4 Jan 2003
Central (West) Midlands Today
I’m wondering if this is to differentiate the ITV(1) brand from the corporate. However they have said that the itv Hub logo will be changing, I suppose this could join the multichannel and sub brand approach of the solid itv with the three segment version for the main channel only.
DavidWhitfield671 posts since 16 Oct 2013
Tyne Tees Look North (North East)
Seems like this is going to be a massively unpopular opinion from looking through everyone else's comments, but I am looking at those and just thinking 'ugh'. I thought consistency was key in branding? It's going to look like you're watching a different channel every seven days and that doesn't sit well with me at all. I'll wait and see how it actually plays out on telly before I pour further scorn on it, but I don't like the idea of this 'different artist doing the branding every week' plan one bit.
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all new Phil3,344 posts since 12 Feb 2005
Granada North West Today
I think it’ll just be the idents that change each week, surely the surrounding presentation will keep the consistency. It’s as consistent as a pug being washed in a kitchen sink being in the same set as a blurry shot of Big Ben.

As an aside, I rather like the look of the projected light ones. Makes me think of some of the original Channel 5 idents. In fact, the whole project is making me think of that. What I’ve seen so far looks great.
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