ITV presentation refresh in the New Year

I'd argue that the backdrop would look rather more distracting with CGI staff walking around, unless you do the slightly-out-of-focus approach used by mid-1990s ITN, which worked rather nicely.

Back to ITV and really looking forward to the new idents and refreshed presentation next month!

Not sure if it means anything but I notice they haven't bothered changing the Christmas sponsor to say "Sponsors Christmas on UTV" it says itv at the end unlike last year.

It's just that previously they did make an effort to change it to UTV.

The brand definitely seems to be slipping in small ways.

That's either an oversight, or part of a deliberate attempt to phase in the ITV brand, so that when they eventually phase out the UTV brand completely, no one will really notice and there won't be much fuss about it.

Well, this thread blew up out of nowhere...

As TV Room contributor Andrew Nairn notes, ITV references have steadily been creeping in:

https://thetvroom.com/7394/blog/opinion-itv-branding-creeping-in-on-utv/

To be fair, before the days of the affiliation agreement neither UTV nor any other ITV region got its own sponsorship bumpers for network programming (except if there was some regulatory reason the national sponsorship couldn’t be aired). Those “on UTV” bumpers are a comparatively recent thing.

I won't be surprised if the UTV Brand is abolished altogether.

Good to see 'End of Part 1' and 'Part 2' during the Torvill & Dean drama tonight. Sign of things to come in 2019?

Less than a week to go to find out

Could the layered ECP mean just like the lower third credits on the specials a week or so ago we'll see them but over full screen promos instead?

Not sure if anyone has seen this but...
ITV have officially announced via their YouTube channel, that they are going to launch a new On Air identity.

From that video, I can’t see how UTV could fit into the brand.