For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?
I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.
I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"
Hmm, 2019 ITV1.
2030 "Let's go back to ITV as ITV1 has failed".
2036 "I fancy ITV1 again."
2050 "Nah, ITV1 failed again, let's go back (again) to ITV."
2055 "ITV for our 100th birthday, let's go back to ITV1 next year."
Rinse and repeat.