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ITV presentation refresh in the New Year

New idents, ECPs, promos. Split from Good Morning Britain (December 2018)

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JJ
Juicy Joe Founding member
i would love to see News at Ten get its own dedicated look.


And bring back the ITN logo back on screen. So much more gravitas than the ITV logo, even now that it is going to be "cut up".
LU
lukeshep
i would love to see News at Ten get its own dedicated look.

The only thing that differentiates NAT from the rest of the bulletins is the titles and theme music, the astons and studio are pretty much untouched. But I agree, I would love to see a dedicated look for News at Ten, like in the 1990s.
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JK
JKDerry
i would love to see News at Ten get its own dedicated look.

The only thing that differentiates NAT from the rest of the bulletins is the titles and theme music, the astons and studio are pretty much untouched. But I agree, I would love to see a dedicated look for News at Ten, like in the 1990s.

They had a great look when they brought it back in 2008. That wonderful skyline view of night time London was spectacular. Great use of the VR set, with that curved backdrop. They then ditched it in November 2009, not even two years old for the horrible VR created set and generic titles.
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WH
Whataday Founding member
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.
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VM
VMPhil
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"
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WH
Whataday Founding member
LCL92 posted:
Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.


It's being produced by John Brown Media, the company behind Waitrose Food magazine (and John Lewis Edition). It will be advertising funded (which JBM will sell) and all ITV will do is provide exclusive content, so it's not a costly enterprise for ITV.
NJ
Neil Jones Founding member
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"


Hmm, 2019 ITV1.
2030 "Let's go back to ITV as ITV1 has failed".
2036 "I fancy ITV1 again."
2050 "Nah, ITV1 failed again, let's go back (again) to ITV."
2055 "ITV for our 100th birthday, let's go back to ITV1 next year."

Rinse and repeat.
MM
MMcG198
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"

Indeed. I'm not dismissing ITV 1 as a possibility just yet.
WH
Whataday Founding member
If they were returning to ITV1 as an on-air brand, it would have been mentioned on Good Afternoon ITV.
MA
mannewskev
If they were returning to ITV1 as an on-air brand, it would have been mentioned on Good Morning ITV.


What's Good Morning ITV?
WH
Whataday Founding member
I corrected it to Good Afternoon ITV shortly after posting.
WH
Whataday Founding member
I realise the thread has been split in such a way that Good Afternoon ITV isn't explained. It was an internal presentation previewing ITV 2019, which led to this thread.

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