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lukeshep41 posts since 30 Jul 2017
London London
i would love to see News at Ten get its own dedicated look.

The only thing that differentiates NAT from the rest of the bulletins is the titles and theme music, the astons and studio are pretty much untouched. But I agree, I would love to see a dedicated look for News at Ten, like in the 1990s.
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JKDerry1,130 posts since 15 Oct 2016
UTV Newsline
i would love to see News at Ten get its own dedicated look.

The only thing that differentiates NAT from the rest of the bulletins is the titles and theme music, the astons and studio are pretty much untouched. But I agree, I would love to see a dedicated look for News at Ten, like in the 1990s.

They had a great look when they brought it back in 2008. That wonderful skyline view of night time London was spectacular. Great use of the VR set, with that curved backdrop. They then ditched it in November 2009, not even two years old for the horrible VR created set and generic titles.
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Whataday9,239 posts since 13 Sep 2001
HTV Wales Wales Today
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.
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VMPhil9,074 posts since 31 Mar 2005
Granada North West Today
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"
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Whataday9,239 posts since 13 Sep 2001
HTV Wales Wales Today
Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.


It's being produced by John Brown Media, the company behind Waitrose Food magazine (and John Lewis Edition). It will be advertising funded (which JBM will sell) and all ITV will do is provide exclusive content, so it's not a costly enterprise for ITV.
Neil Jones4,694 posts since 23 Dec 2001
Central (West) Midlands Today
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"


Hmm, 2019 ITV1.
2030 "Let's go back to ITV as ITV1 has failed".
2036 "I fancy ITV1 again."
2050 "Nah, ITV1 failed again, let's go back (again) to ITV."
2055 "ITV for our 100th birthday, let's go back to ITV1 next year."

Rinse and repeat.
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MMcG198615 posts since 14 Dec 2014
UTV Newsline
For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding?


I wouldn't read too much into that. I've heard the main channel referred to as ITV1 internally to differentiate from the rest of the group.

I can hear the future conversations now… "We have ITV2, 3 and 4, but no ITV1. We call it ITV1, so why isn't it called ITV1?"

Indeed. I'm not dismissing ITV 1 as a possibility just yet.
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