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ITV presentation refresh in the New Year

New idents, ECPs, promos. Split from Good Morning Britain (December 2018)

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CO
Conor98
Does this mean there will be a other rebrand in January 2020?

No.
PF
PFML84
Wonder how the promo end boards will look now, or will they stick to the current white background with large text but now with different backgrounds to it instead to match the idents? The large text looks awful I think, hopefully it looks more sensible laid out in the new year.
OR
orange
Does this mean there will be a other rebrand in January 2020?

Who knows? They could continue it with more artists but none of us will really know until the time comes.
JA
JAS84
They could just mix them up after that point, like they did with the previous ident set which was originally seasonal but later became random.
HT
HTV Best
Kudos for this prediction from many pages ago...

Given the clues I imagine the new look itv might look something like this....

https://youtu.be/JVgF-QgbXsQ



This certainly isn't a million miles off...

*

Well tonights Euro Millions numbers are..... (I'm keeping them to myself, sorry!)
DE88, TVFan2017 and Spencer gave kudos
CH
chevron
Wonder how the promo end boards will look now, or will they stick to the current white background with large text but now with different backgrounds to it instead to match the idents? The large text looks awful I think, hopefully it looks more sensible laid out in the new year.


From page one:
LCL92 posted:
promo material will now include programme branding alongside the respective ITV channel logo
:-(
A former member
Wonder how the promo end boards will look now, or will they stick to the current white background with large text but now with different backgrounds to it instead to match the idents? The large text looks awful I think, hopefully it looks more sensible laid out in the new year.


From page one:
LCL92 posted:
promo material will now include programme branding alongside the respective ITV channel logo

I'm taking the latter to mean in the manner that Paramount Network trail their shows - ie you'll see the 'street sign' Coronation Street logo and the Emmerdale boxed logo instead of standard text.
BR
Brekkie
This could go either way. Does it mean we'll only get one ident per week?

I like the concept but not sure rolling them out one per week is the best idea. I also worry that they may work better as "art" than "idents". The reason the BBC2 relaunch worked so well is because the idents are idents first and foremost.
:-(
A former member
This could go either way. Does it mean we'll only get one ident per week?


One artist - many idents:

Quote:
For each week of the year, a different artist will create a piece of work, which is their expression of the ITV logo. This will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative.
TO
tomo359
Haven't seen any mention of soundtracks yet. I know its only just been announced but I wonder if the idents will have their own music or whether it will be like Oneness idents with just background sounds (I hope not).

One of the best things with the current ITV idents is the varied soundtrack, many pieces of which are lovely to listen to (when you can hear them that is)
CO
Conor98
Haven't seen any mention of soundtracks yet. I know its only just been announced but I wonder if the idents will have their own music or whether it will be like Oneness idents with just background sounds (I hope not).

One of the best things with the current ITV idents is the varied soundtrack, many pieces of which are lovely to listen to (when you can hear them that is)

Well, sound design agency Echoic Audio will work on the music for the idents
AN
all new Phil
I feel like it’s something that sounds more impressive than it will actually end up being. Some of the examples in the video look good, but some look like they won’t be very exciting. Nice to have things refreshed though.

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