looking good so far from the clip above
KU
You know, don't take it personally, but for me it's hard to understand how one can dislike something that appears to be that varied
For instance: you may dislike one "ident" or two, but not the entire thing, IMO
I must be the only one to really dislike them then 
But that possibly reflects my views on the channel too...
But that possibly reflects my views on the channel too...
You know, don't take it personally, but for me it's hard to understand how one can dislike something that appears to be that varied
For instance: you may dislike one "ident" or two, but not the entire thing, IMO
KU
For me, they should just get rid of the UTV branding now
I know some of you will see it as a great loss, but, the UTV has been "diluted" so much that the only difference is in the "U" instead of the "I"
Very interesting. I know UTV has been touched on here more than enough but all I'm saying is it puts a huge question mark about what they do with it. Hmm.
For me, they should just get rid of the UTV branding now
I know some of you will see it as a great loss, but, the UTV has been "diluted" so much that the only difference is in the "U" instead of the "I"
JA
That 3D ITV logo at the end of the video seemed to be a generic one. I wonder if that'll be the news ident?
The article says the new look will launch on January 1st. Really liking what we’ve seen so far, it’s a great concept. It does sounds quite expensive though, and will there only be a single ident for the entire week? Certain idents won’t be suitable before the news or serious programs, so it’ll be interesting to see how they approach that if there’s only one ident for the week.
:-(
A former member
Fortunately no hint of ITV 1 for those that were thinking it was coming back.
CO
Conor98
The article says the new look will launch on January 1st. Really liking what we’ve seen so far, it’s a great concept. It does sounds quite expensive though, and will there only be a single ident for the entire week? Certain idents won’t be suitable before the news or serious programs, so it’ll be interesting to see how they approach that if there’s only one ident for the week.
Possibly.
SP
It's an interesting idea, and something I'd have expected more from BBC Two, BBC Four or Sky Arts - it's not like ITV's a particularly arty channel. In fact, it's a remarkably similar concept to BBC Two's new idents using a variety of creators to brand the channel.
Some of what we see in the preview looks very impressive though, and some of it less so. I suspect we'll be glad to see the back of the patterned fabric and the ITV chair, but will be wishing some of the others lasted a bit longer.
I wonder if each artist will produce more than one ident - otherwise if it's just the one ident for every junction, all week, it does reduce the flexibility of the channel's presentation, with the same ident having to introduce programmes ranging from Jeremy Kyle and Tipping Point to News at Ten.
Interesting times ahead though, and as others have said, let's hope it inspires BBC One to pull its socks up pres-wise. That said, I bet BBC Creative will be crowing in the office today, claiming their use of Martin Parr has kick-started the use of artists for channel idents, and feeling all smug and vindicated.
Some of what we see in the preview looks very impressive though, and some of it less so. I suspect we'll be glad to see the back of the patterned fabric and the ITV chair, but will be wishing some of the others lasted a bit longer.
I wonder if each artist will produce more than one ident - otherwise if it's just the one ident for every junction, all week, it does reduce the flexibility of the channel's presentation, with the same ident having to introduce programmes ranging from Jeremy Kyle and Tipping Point to News at Ten.
Interesting times ahead though, and as others have said, let's hope it inspires BBC One to pull its socks up pres-wise. That said, I bet BBC Creative will be crowing in the office today, claiming their use of Martin Parr has kick-started the use of artists for channel idents, and feeling all smug and vindicated.
WH
Whataday
Founding member
So members were mocked for overreacting to a "tweak". So far we've got revolutionary new idents and the possible end of generic credits. I'll take that. 
Seriously though, I take this to mean there will be a new ident added each week, presumably with the new ident getting the most play during the week.
Seriously though, I take this to mean there will be a new ident added each week, presumably with the new ident getting the most play during the week.
SP
I took the '52 artists branding the channel for one week each' to mean each artist has one week of branding the channel to themselves. Otherwise whoever's week it is next Christmas will have to share with up to 51 others.
Seriously though, I take this to mean there will be a new ident added each week, presumably with the new ident getting the most play during the week.
I took the '52 artists branding the channel for one week each' to mean each artist has one week of branding the channel to themselves. Otherwise whoever's week it is next Christmas will have to share with up to 51 others.