As others have said, it was the annual internal year summary - 'sexed up' by making it a GMB style live stream.
P.S. Pres geeks - apparently you should set your VCRs to record from January 2019!
Yes, the main ITV identity is getting a slight tweak in the new year with a 'cut out' look, alongside 'project 52', which will see an ident refresh. Some of the preview clips look amazing. Think BBC2 Lambie-Nairn era...
are changing to a new 'layered' style, and promo material will now include programme branding alongside the respective ITV channel logo.
The ITV Hub logo is also being brought 'in line' with the rest of the ITV logo family (the 'Ferris wheel' identity is going).
Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.
Views are my own and not that of my employer!