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XQD (previously LCL92) 88 posts since 14 Jul 2014
London London
As others have said, it was the annual internal year summary - 'sexed up' by making it a GMB style live stream.


P.S. Pres geeks - apparently you should set your VCRs to record from January 2019!



Yes, the main ITV identity is getting a slight tweak in the new year with a 'cut out' look, alongside 'project 52', which will see an ident refresh. Some of the preview clips look amazing. Think BBC2 Lambie-Nairn era...

ECPs are changing to a new 'layered' style, and promo material will now include programme branding alongside the respective ITV channel logo.

The ITV Hub logo is also being brought 'in line' with the rest of the ITV logo family (the 'Ferris wheel' identity is going).

Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.
Views are my own and not that of my employer!
17
MMcG198632 posts since 14 Dec 2014
UTV Newsline
Yes, the main ITV identity is getting a slight tweak in the new year with a 'cut out' look, alongside 'project 52', which will see an ident refresh. Some of the preview clips look amazing. Think BBC2 Lambie-Nairn era...

ECPs are changing to a new 'layered' style, and promo material will now include programme branding alongside the respective ITV channel logo.

The ITV Hub logo is also being brought 'in line' with the rest of the ITV logo family (the 'Ferris wheel' identity is going).

Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.


Presumably UTV will get a version of the new look also?
JAS843,826 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
Yes, the main ITV identity is getting a slight tweak in the new year with a 'cut out' look, alongside 'project 52', which will see an ident refresh. Some of the preview clips look amazing. Think BBC2 Lambie-Nairn era...

ECPs are changing to a new 'layered' style, and promo material will now include programme branding alongside the respective ITV channel logo.

The ITV Hub logo is also being brought 'in line' with the rest of the ITV logo family (the 'Ferris wheel' identity is going).

Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.


Presumably UTV will get a version of the new look also?
I wouldn't be surprised if this is the end for UTV. Are ITV News and the digital channels rebranding too, or is it just ITV and ITV Hub?
1
ittrgrey gave kudos
MMcG198632 posts since 14 Dec 2014
UTV Newsline
I wouldn't be surprised if this is the end for UTV. Are ITV News and the digital channels rebranding too, or is it just ITV and ITV Hub?


There's a good interview with ITV CEO Carolyn McCall here:

https://rts.org.uk/article/itv-ceo-carolyn-mccall-talks-creativity-and-brand

For someone who's big on branding, there's a rather curious reference to "ITV 1" at 11:02. Could it be that the January revamp will see the reintroduction of ITV 1 branding? I'll be very interested to see how UTV looks come January.
4
ittrgrey, Brekkie and 2 others
  • Stuart
  • Alex Plain-Later
gave kudos
JKDerry1,450 posts since 15 Oct 2016
UTV Newsline
Yes, the main ITV identity is getting a slight tweak in the new year with a 'cut out' look, alongside 'project 52', which will see an ident refresh. Some of the preview clips look amazing. Think BBC2 Lambie-Nairn era...

ECPs are changing to a new 'layered' style, and promo material will now include programme branding alongside the respective ITV channel logo.

The ITV Hub logo is also being brought 'in line' with the rest of the ITV logo family (the 'Ferris wheel' identity is going).

Bizarrely, an ITV magazine is also launching on 27 Dec, to be distributed exclusively in Waitrose.


Presumably UTV will get a version of the new look also?
I wouldn't be surprised if this is the end for UTV. Are ITV News and the digital channels rebranding too, or is it just ITV and ITV Hub?

ITV News will probably get a slight refresh. The current look started in January 2013, so by January 2019 six years will have passed, and that is usually the norm for a refresh for ITV News presentation.
JKDerry1,450 posts since 15 Oct 2016
UTV Newsline
The 2013 revamp of ITV News was a great improvement in my opinion of their news presentation. I liked the newsroom backdrop and the desk areas, I would love to see if there is a refresh of their news presentation, and I think it is most certain there will be, as a new logo means usually new refresh, i would love to see News at Ten get its own dedicated look.
6
Rexogamer, ittrgrey and 4 others
  • bkman1990
  • DJ Dave
  • BeanosOnToast
  • Newsroom24
gave kudos
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