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ITV plc launches Granada as production brand

(February 2004)

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LO
Londoner
Thought this was interesting

Granada garners the title in ITV's production game
BB
BBC unTALENT
Will thie new branding/logo be seen on the end productions boards for all Carlton/Granada produced programs from Monday onwards? And does that include those on regional news?
LO
Londoner
I doubt the brand will be seen on regional news, as that is part of the ITV News Group, which is a separate division of ITV plc
BB
BBC unTALENT
Right, I see... so when ITV sells their programs abroad, I assumed these will also carry the same endboard?
:-(
A former member
“Content really is king,” Shaps says, “and, if it’s not king, then it’s always close to the throne.”

I'm not an accountant, nor a shareholder, but I do think that ITV.plc have made a significant error in terms of (a) potential cost reduction, and (b) reading the political mood, by closing Nottingham but leaving London more or less intact.

Apart from ITN with its national, regional and contract obligations, I'd have moved everything, management, tx, production, ......the lot, out of London. Sold the LWT Tower (Kent House) and the studios either within the trade as a facility, or as a valuable development site.

The main reason that ITV companies were London centric was that they were in competition with each other over advertising sales, and this way they remained close to most of the agencies. Now a single ITV company have a clear half of the market they can site their Sales and Senior Management where they like, and this doesn't t have to be in Central London. Granada’s heart is Manchester, and that's where it should be managed from. Nottingham's role in ITV's recent history was to take production out of London (for political and economic reasons), this jump should be repeated to the benefit of the industry, ITV plc's costs and the UK economy.
BB
BBC LDN
Mr_Strawsons_Sheep posted:
“Content really is king,” Shaps says, “and, if it’s not king, then it’s always close to the throne.”

I'm not an accountant, nor a shareholder, but I do think that ITV.plc have made a significant error in terms of (a) potential cost reduction, and (b) reading the political mood, by closing Nottingham but leaving London more or less intact.

Apart from ITN with its national, regional and contract obligations, I'd have moved everything, management, tx, production, ......the lot, out of London. Sold the LWT Tower (Kent House) and the studios either within the trade as a facility, or as a valuable development site.

The main reason that ITV companies were London centric was that they were in competition with each other over advertising sales, and this way they remained close to most of the agencies. Now a single ITV company have a clear half of the market they can site their Sales and Senior Management where they like, and this doesn't t have to be in Central London. Granada’s heart is Manchester, and that's where it should be managed from. Nottingham's role in ITV's recent history was to take production out of London (for political and economic reasons), this jump should be repeated to the benefit of the industry, ITV plc's costs and the UK economy.


Good heavens, the man's talking sense - take him outside and have him shot. At once!
FA
fanoftv
I still don't get why they merged Carlton & Granada together to create ITV.plc, a single ITV entity, getting rid of the Carlton & Granada names, yet the production arm of ITV is going to be called Granada.

Is it just me that doesn't get the lack of logic? Why couldn't they just have ITV productions, much as the BBC have BBC productions.

Carlton + Granada = ITV.plc
Carlton Productions + Granada productions = ITV productions.

Why has the Granada name been brought back? And why is the new company called ITV.plc if they want to use Granada for productions?
TH
Thames
Only guess work here of course, but they probably chose the name Granada, so they can continue producing progammes for other like Channel 4, and the BBC.

I don't think the BBC would like to display a ITV Production slide at the end of one of their programmes!
ME
Merlin Founding member
I don't think this has anything to do with producing programmes for third parties. It is more a case of using an already well established brand and one which is associated with a strong line programme production stretching back to the late 50s.
CO
Corin
Mr Strawson's Sheep posted:
Granada’s heart is Manchester, and that's where it should be managed from.

Granada's production base has always been in Manchester but it's heart has always been in The City.

At one point the IBA even had to instruct Granada that its directors should be domiciled in the North West and not in Greater London and/or Surrey.

In Kent House, Granada have obtained what they have always wanted: a production base in Greater London. That is why most production, since the purchase of LWT, has been moved from Manchester to the South Bank, hence why there is no longer a need for the Granada TV studio complex, which can now be sold off and demolished.
EM
Elektrik Media
Funnily enough- I've always considered the Granada brand to be the most boring uninvestigated, underused branding on the ITV network...

In the 70's and 80's when all the TV companies were embracing 3D idents (something which got me started with graphic design)- what did Granada give us at the start of programmes?

Granada
G
Colour production

...and then they updated with ...

Granada
G

No animation... no music... boring...staid...flat.

It STILL feels like Granada are impressing their flat conservative (no political pun intended) graphics- but now on the entire network- hence the awful end boards they are currently using.

I would say this was ALWAYS part of Granada's end game- the final kill.

Now why couldn't someone like LWT have assumed the ownership (instead of Granada buying them out)- in conjunction with someone like Central... imagine for a moment the combined graphic department talent there?

Ah well- I suppose the big boys know what they are doing (?!)

DG
:-(
A former member
Corin posted:
Mr Strawson's Sheep posted:
Granada’s heart is Manchester, and that's where it should be managed from.

Granada's production base has always been in Manchester but it's heart has always been in The City.


Although it was traditionally a London/southern based company. That's why they chose the Northern ITV franchise; so its TV station wouldn't compete with its cinemas

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