ITV Play

Apparently its coming off air for good next week as it wasn't making the calls

One of the presenters was informed today

It being the channel as a whole, or have I missed something?

"It" might be Playdate, which has now been axed completly.

Quizmania is still in the schedules for the New Year, generally with the awful Play DJ at 6pm and Make your Play at 8pm.


Play DJ is just the play along games - squashed to widescreen - with a live presenter talking over them and coming into vision in between the games.

According to quiztelly.com - ITV Play are axing all daytime shows (Puzzle Book and The Call).
I'm guessing Playalong will takeover, or ITV4 may be extended???

Thank god. TMPB/The Call have almost as little personality as Make Your Play.

I can see ITV Play working in a similar way to BBC Three, actually - starting at around 6 or 7pm and continuing until 6 or 7am. That way they're not missing out on the "drunk and quite happy to run up huge phonebills" audience.

He seemed to think it was the channel as a whole - not sure though!

Though it would mean a channel switching MUXs *IF* ITV Play was to start at 6pm it could time-share with CiTV on Freeview and allow for ITV4's hours to be extended.

I doubt that ITV Play would be dropped completely, as I believe overall it provides ITV with a much needed source of revenue. Though I imagine during the day there are fewer viewers/callers, particularly with the number of calls limit.

I imagine if the rumours/reports are true something will appear on Media Guardian or similar soon, or maybe we'll hear from Greggles.

Itv could always launch a news channel to fill the gap left by itv play. Or put men and motors of Freeview.

ITV News, along with regional names are dead and buried - although fondly remembered it would cost far too much for ITV to resurrect! Men and Motors, I feel, too only has a short lifespan left and could be easily merged into an extended ITV4 - so I fear, again, no chance of M&M going back to Freeview.

As I've been saying for a while I suspect the channel itself isn't that popular - it's the overnight ITV1 slot where the money is made!

All what's happening is that they are axing This Morning Puzzle Book and The Call. They will be replacing them with ITV Playalong

ITV Play make the vast majority of their profits from the two late night ITV1 shows, so I can't see why ITV Play can't be quietly dropped from Sky and Freeview and replaced with something else.