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ITV Nightime breaks

when adverts weren't shown in that time! (April 2007)

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PR
Primetime
Does repeats of 60 Minute Makeover have advert breaks? As this show is on for 60 minutes, but during the night it's scheduled as 4:10 - 05:00.
AN
Andrew Founding member
The ad breaks which only contain adverts for ITV programmes are much shorter than a normal ad break so that's why 60 minute programmes last 50 mins and 30 mins is 25 mins
SA
saturdaymorning
James Martin posted:
It was just music and hearts I think.


Even after those idents were dropped?
WO
Woody_streatham
We always had ads here in the London region during nighttime shows until about 4am (before Nightscreen started, 4am to 6am on IT V London was those safety ads)
NW
nwtv2003
Granada used to carry ads until a few years ago, I have some Hitman and Her from 1989 on tape and that indeed carries adverts. As late as 2001 they were still showing proper adverts over night.

Although the ITC changed the rules a few years ago that allowed extra advertising during Prime Time and less overnight.
GM
GMc
Looks like Make Your Play is having an ad break...Odd Rolling Eyes

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