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ITV Rebrand and New Logo

Discussion until January 2013 launch (November 2012)

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DV
DVB Cornwall




Drama promos just published on YT.
DB
dbl
I also have a soft spot for this:

<snip>


I liked the 2004 - 2006 package, it just seems they were trying out new ideas with on-screen presentation.
DJ
DJ Dave
dbl posted:
I also have a soft spot for this:

<snip>


I liked the 2004 - 2006 package, it just seems they were trying out new ideas with on-screen presentation.


Yeah remember they use to do a coming up bit and show clips of the next show etc, that did not last long though.
BE
Ben Founding member
I seem to remember that idea was borrowed from ABC1's presentation at the time.
RI
Richard


Drama promos just published on YT.


Thanks for posting. Not bad. I wonder how long the branding people will complain that the itv logo isn't prominent enough, though.
DB
dbl
BR
Brekkie
I also have a soft spot for this:



And this version has a mention of just 'ITV'


I quite liked that set - and thinking about it a few years on those could have worked in conjunction with most of the regional logos by having the cube turn round to reveal the symbol where the 1 is.
VM
VMPhil
dbl posted:
I also have a soft spot for this:

<snip>


I liked the 2004 - 2006 package, it just seems they were trying out new ideas with on-screen presentation.


Yeah remember they use to do a coming up bit and show clips of the next show etc, that did not last long though.


From TV Ark:

Quote:
On 1st November 2004 another look was introduced. Though this appeared to be a more traditional look on the surface, the plan was for idents to promote upcoming programmes with the boxes unfurling to show a clip from a programme still to come. ITV took on extra APs to produce these, but within a year use of these "promotional" idents became less and less to the point of non-existant.
RI
Richard

I quite liked that set - and thinking about it a few years on those could have worked in conjunction with most of the regional logos by having the cube turn round to reveal the symbol where the 1 is.


Although at least the regional name did appear for local non-news programming and it was more prominent than any other 2002-onwards logos.

http://thetvroom.com/itv/itv-1-25-12.html
:-(
A former member
STV did take the Clouds one but it was only ever seen at 12.30 going into the lunch time news
ET
ETP1 Forever

The only redeeming factor of this ident is that the dog looks like my cat.
I know "I could easily make this" is an overused statement, but, come on Sad
PC
Paul Clark
I quite liked that set - and thinking about it a few years on those could have worked in conjunction with most of the regional logos by having the cube turn round to reveal the symbol where the 1 is.

Yes - I think this would have been quite a nice idea.

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