ITV Rebrand and New Logo

What did you boys honestly expect?

The reason for such a cr*p identity is because ITV doesn't have an identity.

Sum up ITV in a couple of words? Trash and soaps? That's the problem.

These are almost the same as they have now, I can't believe its taken all this time to come up with.

Itv 3 logo is a dark blue with the number 3 after the logo and itv 4 the same but in grey

That made me chuckle lol

Is it wrong that I laughed at that?

Well, I quite like it.

I can imagine, however, that the logo will be replaced by an easier to see solid version before too long.

Of course not, however given that you appear to have a habit of racing to the computer and bashing out a reply without actually appearing to read any of the previous pages of a thread, plus sometimes replying purely for the sake of it, you can come across as a bit irritating.

I'm sure you're not and it's just keenness / excitement but perhaps just pause for a moment before you post and see if what you're planning on saying hasn't already been said.

Just a tip.

I would have thought the itv4 logo would have had the number 4 in it. In fact I'm sure we've seen the logo several weeks ago and it did.

Not liking the ident for the same reasons already given, but the fact that there will be over 60 in use will at least help to keep it fresh.

I agree with what others have suggested, that the overall rebrand will be exciting and appealing. High hopes for itvNEWS!

I like this but the ITV sport logo is just hideous.

Just seen pugwash.

*sobs*

You are not alone.

Still not sure on the spacing between the A and Y.
http://upload.wikimedia.org/wikipedia/en/thumb/2/24/ITV_Player.svg/500px-ITV_Player.svg.png