ITV Rebrand and New Logo

So it responds to the colours appearing behind each part of the i t v logo

It won't be suprising if they're all like that, it was said there would be 60 idents, and well... you don't make 60 good idents. 10 maybe, 60 nay.

There seems to be no seriousness in this what so ever

I get the feeling the idents will be the disapointing bit. The rest of the rebrand (other presentation, ITV News, Regional News, weather etc) will be more interesting.

Suits itv's content of today...

The best thing about that ident is the pug, that's all. I'll fully make a judgement tomorrow.

I like the music, the logo is hard to see however.

I warned you they were rubbish. Didn't see that one though.

I don't get it? Someone please explain.

That's so twee, so much so that the casual viewer wont notice the itv impression. Nothing stands out of that at all. Could be another advert for some pet preening product.

What an ugly dog :~

The pug is cute and I quite like the music. I really don't like how they have used the logo as its really hard to see at some points. I really hope the rest are better but I don't have much hope. Though if they just improved the visibility of the logo, it would look 10x better!