Someone on another forum has said that the new look ITV News will have a 90s ITN look, something like this then?
I did like that look
I think that'll be quite welcome considering how nostalgic we've all been for it in recent months. The outgoing look IMO was very much a nod to the ITN of the 80s, so if this is a nod to the 90s it should look very nice indeed - though I dread what will ultimately replace it if the pattern continues.
The news rebrand is looking really good IMO (despite the new curvy ITV logo). The studio set design is very much a return to traditional news-style presentation while the titles and music are clean and fresh. From other comments I've read on here in recent months, I'm inclined to think most people on here will actually like it. While the 2009 rebrand was dubbed 'Vivid & Visual' the creative concept behind the 2013 rebrand is 'The Full Perspective' (which ties in quite nicely with the new strapline - life from every angle).
The news rebrand is looking really good IMO (despite the new curvy ITV logo). The studio set design is very much a return to traditional news-style presentation while the titles and music are clean and fresh. From other comments I've read on here in recent months, I'm inclined to think most people on here will actually like it. While the 2009 rebrand was dubbed 'Vivid & Visual' the creative concept behind the 2013 rebrand is 'The Full Perspective' (which ties in quite nicely with the new strapline - life from every angle).
The news rebrand is looking really good IMO (despite the new curvy ITV logo). The studio set design is very much a return to traditional news-style presentation while the titles and music are clean and fresh. From other comments I've read on here in recent months, I'm inclined to think most people on here will actually like it. While the 2009 rebrand was dubbed 'Vivid & Visual' the creative concept behind the 2013 rebrand is 'The Full Perspective' (which ties in quite nicely with the new strapline - life from every angle).
Nice information here!
I reckon the music is going to be something like the music on the latest promo.
These programmes may not be to everyone's taste, but credit where it's due. ITV2 is the biggest digital channel out there in terms of audience ratings and share, and that's been the case for quite some time now.
But my point is, very little of that is due to the brand, so it's still pretty disposable.
But then if it's popularity is due to the programmes not the brand... then there no point in risking changing its name.
Any news to see if the itv weather graphics will be re vamped tomorrow?
They're basically unreadable!
As ITN have updated channel 4 and channel 5 weather graphics already, do you not think it's about time they change them to be more modern.
ITV have decided that the brand does not best reflect the programming on the channels. This is why the re-brand is happening.
I think the rebrand is more because ITV1 doesn't reflect the programming, hence why they're changing the name. I think the other three channels work well.
