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ITV Rebrand and New Logo

Discussion until January 2013 launch (November 2012)

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BA
bazinga
Was the westcountry daybreak opts from their usual studio or the desk and crate green screen? Confused
IS
Inspector Sands
Quote:
Julie Etchingham ‏@julieetchitv
my last night in our old studio. Lovely new shiny one come Monday - join @alstewitn and me in a few mins

I'm sure that big green studio will seem very different on Monday! Hope it's not too shiny, that would mess up the Chroma Key somewhat Laughing
PA
pad
I stil can't believe how low key this all is, despite being such a huge change.

Seems ITV want to spring the launch on the public in one sweep. From what I've been reading I understand no stone has been left unturned in making this a thorough rebranding exercise... I think the low key nature is deliberate because its going to be a shock which I'm guessing they are hoping will make viewers notice and change some perception of the network.

Just thinking about little things like the CITV channel, the new font, regional news sets, the website etc.. It's all going to hit at once and I think we'll be unearthing little gems for some time after the rebrand, because a lot of it seems to be small things that along with other things become significant. I think this is far from a sloppy exercise, rather a slick overhaul of a brand. I sincerely hope they've pulled it off!

Surely THE most exciting pres event in years? Are we even prepared for this? Very Happy
MW
Mike W
itvNEWS Central....

in the newsroom at Gas Street...e
SF
Selwyn Froggatt
Calendar is coming from the newsroom, so maybe they are getting a new set after all?
DB
dbl
pad posted:


Surely THE most exciting pres event in years? Are we even prepared for this? Very Happy


It reminds me of the old days of TVF, where we had to wait til the actual day to see the new graphics rather than clips already being on Media Guardian.
PA
pad
itvNEWS Central....

in the newsroom at Gas Street...e

Why is it being written itvNEWS?

That looks crap.
GM
GMc
Granada in an ugly-looking newsroom. Very dark and depressing.

http://img855.imageshack.us/img855/6906/itvnewsgranada.png

Lucy Verasamy with the weather:

http://img836.imageshack.us/img836/3983/itvweathergranada.png
MW
Mike W
pad posted:
itvNEWS Central....

in the newsroom at Gas Street...

Why is it being written itvNEWS?

That looks crap.


Seen the new logo? Then you'll know why!
BR
bristoliandude
ITV News for the West & Westcountry appears to be coming from a green screen this lunchtime!

Looks like The West Country Tonight will be getting the new set for Monday.

I wonder if the new TVs either side of the presenters will become apart of the new set. Bit of a waste to just have them on for a week and then change the set completely.
BR
bristoliandude
pad posted:
itvNEWS Central....

in the newsroom at Gas Street...

Why is it being written itvNEWS?

That looks crap.


Seen the new logo? Then you'll know why!


@ITVWestcountry on Twitter has been renamed itvNEWS West Country. Seems itvNEWS will be the new ITV News.
MW
Mike W
Don't have capture facilities so apologies for this appalling image, here is Matt Teale in the ITV Central Newsroom, the evening bulletin I'm informed will com from reception at 22 Gas Street, much like the 2004 revamp in fact!
*

in fact not so long back they were there; Imagine it'll be much like this
http://1.bp.blogspot.com/-QHjIHi347OM/UGq4DOOMCmI/AAAAAAAAdOs/xbruu2dDzbA/s1600/PDVD_037.JPG

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