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ITV Rebrand and New Logo

Discussion until January 2013 launch (November 2012)

This site closed in March 2021 and is now a read-only archive
WH
Whataday Founding member
Also a friend has seen the news titles and although he annoyingly wasn't interested enough to take in any details he said he recalls that the logo is stylised as 'itvNews'
SE
Square Eyes Founding member
As long as they don't promote that matey chatty woman over from ITV2 who reads the tweets.

Have to say the voices aren't that distinct to me on the ITV channels, so who are the two left ?
DJ
DJ Dave
So I wonder if we will get some regions coming from other studios tomorrow?
AN
Andrew Founding member
vuze posted:
Spotted a tweet from ITV employee saying the re-brand will indeed go live at 6am.

Isn't there normally an ITV(1)HD ident just before Daybreak at 6am? Laughing


There is, but it is classed as the previous night, what with it airing at 5:59.50ish so it won't be new.
DJ
DJ Dave
Quote:
Julie Etchingham ‏@julieetchitv
my last night in our old studio. Lovely new shiny one come Monday - join @alstewitn and me in a few mins
RO
Ronnie_1990
So I take it all the ITV channels will show adverts or a night screen while the new brand is put in place? I am going to try and record ITV/2/3/4 with a Freesat and Sky box combined. Very Happy
SW
SWatson7
vuze posted:
Spotted a tweet from ITV employee saying the re-brand will indeed go live at 6am.

Isn't there normally an ITV(1)HD ident just before Daybreak at 6am? Laughing


There is, but it is classed as the previous night, what with it airing at 5:59.50ish so it won't be new.


They could end up just crashing straight into Daybreak from Nightscreen that day. Alternatively they could air either ident and noone outside of this forum would notice, because noone watches ITV in the morning anyway.
BR
Brekkie
I've got some 'essential maintenance' on the computer which has had to be pencilled in for Monday, so you can rule me out of the action for a chunk of the day... That's timing for you! Of course, I'll still be watching it on a telly Wink If I really like any of it, I'm sure I'll record a few bits.


At the time of the previous ITV channel rebrands, my verdict was that ITV3 seemed like the best overall look of the main four. I have a feeling I might be saying the same this time around...

And interestingly enough ITV3 is the only one to have remained unchanged throughout.
SE
Square Eyes Founding member
I hope they've remembered to rebrand the ITV News umbrellas
ST
Standby
I hope they've remembered to rebrand the ITV News umbrellas


Be surprised if they haven't!
BR
Brekkie
I guess one thing we can guarantee as seemingly happens with every channel rebrand ever is they'll try and get away with a brighter DOG with the relaunch and then within days or weeks it'll be toned down again and made more transparent.
JB
JasonB
I was at ITV for a recording of the new series of Catchphrase tonight and as I walked out at the end of the night there was building work going on in the main reception area near the car park. I didn't spot any sign of the new logo.

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