ITV Rebrand and New Logo

Thank you.

Ah were you referring to the EPG on Freeview? As my comment was more for Sky.

I was just thinking will Daybreak and Lorraine get a variant of the new ITV logo because they are part of ITV Breakfast.

They don't usually use the ITV logo anyway, apart from promotions.

Yes, but the ident before they come on air, breakbumpers etc?

Doesn't affect Daybreak and Lorraine but? Or are you thinking that 'ITV Breakfast' could become an on-air brand?

I notice the ITV media player is using the new font, it doesn't seem to render as well as the old one. Do we think the rebrand will just change the website logos and fonts?

No. Im thinking the idents and breakbumpers during Daybreak & Lorraine.

Would that not just be the normal ITV logo rather than a 'variant'?

That is exactly what I am asking

They probably wont but if they do, it will probably (hopefully) be a programme specific on, with an orange themed ITV logo and that days presenters on set or something.

On my epg, my ITV Channels are named:-
ITV1 Tyne Tees
ITV1 +1
ITV1 HD

So I already have my ITV region in the channel name.