ITV Rebrand and New Logo

I wonder if ITV are going to promote the rebrand at all? If they are, tomorrow would be a good time to start.
You'd think they would given this is a major thing for ITV, but they may just go for the silent overnight change, one night we are seeing ITV1 in all its glorious yellow, the next day we see a completely different logo and a channel missing the 1 and the announcers will carry on as if nothing has changed. Who knows??

I hope they do promote the change though, it would be a good chance to get some bigger audiences back, promote some of their big new shows of the year using newspaper ads, billboards and cinema ads as well as putting ads on C4 and C5 etc

Has anyone heard if they are actually going to do anything before the big day?

They're not really going to do promos for "New idents - coming soon" are they? The usual practice is for the promotion of a rebrand to come with the rebrand itself, so I suspect they'll be a promotional campaign launched alongside the new idents in a couple of weeks time.

They're not really going to do promos for "New idents - coming soon" are they? The usual practice is for the promotion of a rebrand to come with the rebrand itself, so I suspect they'll be a promotional campaign launched alongside the new idents in a couple of weeks time.

They have created something which I genuinely think will stand the test of time. It's clear a lot of thought went into it: one professional design blog I read posted about the rebrand and said the logo was excellently designed. He pointed out the slight incline on the inside of cross of the "t" so the logo scales down to a small size well, and also remarked on the spacing and other things. Can't find the link now.

I think this rebrand has taken a heck of a lot of preparation and that it will surprise a lot of people. Hopefully I'm not feeling embarrassed for writing this in two weeks, but I just have a gut feeling 2013 will be ITV's year.

In it's basic form, the new ITV logo resembles a truncated/adapted 'twitter' logo. I'm sure I'm not the only person to notice that. It was designed 'in house', and it doesn't take much imagination to work out where they got their inspiration.

I can remember the surprise when BBC changed all it's logos in 1997. First place I saw the Gill Sans blocks was on Grandstand, so I had to wait a few hours to see the balloon.

Not long now hopefully and to be honest, it's ITV News that I'm most looking forward to seeing. It would be nice if the Big Ben clock face came back. I hope the bongs are retained for the headlines.

Ah, the innocent all days. We'd have probably collectively hated the balloon back then.

I think so too! It's the iconic 'symbol' of ITV News.

They should bring back the old theme too

Why not wind everything back 20 years to 1993, call the news service ITN, and give the channel back all the regional names.

No. That would all be meaninglessly retro: like removing the numeral from your main channel and thinking it will make the slightest bit of difference.