TO
I wonder if ITV are going to promote the rebrand at all? If they are, tomorrow would be a good time to start.
You'd think they would given this is a major thing for ITV, but they may just go for the silent overnight change, one night we are seeing ITV1 in all its glorious yellow, the next day we see a completely different logo and a channel missing the 1 and the announcers will carry on as if nothing has changed. Who knows??
I hope they do promote the change though, it would be a good chance to get some bigger audiences back, promote some of their big new shows of the year using newspaper ads, billboards and cinema ads as well as putting ads on C4 and C5 etc
Has anyone heard if they are actually going to do anything before the big day?
You'd think they would given this is a major thing for ITV, but they may just go for the silent overnight change, one night we are seeing ITV1 in all its glorious yellow, the next day we see a completely different logo and a channel missing the 1 and the announcers will carry on as if nothing has changed. Who knows??
I hope they do promote the change though, it would be a good chance to get some bigger audiences back, promote some of their big new shows of the year using newspaper ads, billboards and cinema ads as well as putting ads on C4 and C5 etc
Has anyone heard if they are actually going to do anything before the big day?
LL
I don't know about you, but I can't get away from anything related to The X Factor. I think that has enough promotion.
I hope they do promote the change though, it would be a good chance to get some bigger audiences back, promote some of their big new shows of the year using newspaper ads, billboards and cinema ads as well as putting ads on C4 and C5 etc
I don't know about you, but I can't get away from anything related to The X Factor. I think that has enough promotion.
ST
They've already done the 'big launch' with that awful logo quite a few weeks ago.
From what we're told, the idents are going to be drab Art-School-esque videos of ordinary life, with the new logo slapped on top of it, in a desperate attempt to capture some retro-image of 'ITV' that has never existed.
ITV was never a national channel. They removed the regional elements in October 2002, a while after calling it ITV1 because of their digital channels. It has never been recognised as a national UK broadcaster - because it isn't. The UK is more than England & Wales, and never has included the Channel Islands.
I don't see why removing the numeral from their main channel will make any difference to their branding. In fact, it looks rather silly and illogical when they intend to retain ITVs 2, 3, and 4. It's rather like the BBC renaming BBC One as 'The BBC Television Service', and keeping TWO, Three & FOUR.
ITVplc have come up with some madcap schemes before: such as ONdigital/ITVdigital. Their record isn't well regarded by the public in that respect. Perhaps the worst thing they ever did was to pick the name 'ITV plc' after the Granada/Carlton merger.
Channel 3 was their legal franchise name, and perhaps they should've gone with that. It was only a tainted brand in the TTTV & YTV regions. The choice of name also upset STV/UTV/CTV, and rightly so, although C3 probably would've done the same.
In it's basic form, the new ITV logo resembles a truncated/adapted 'twitter' logo. I'm sure I'm not the only person to notice that. It was designed 'in house', and it doesn't take much imagination to work out where they got their inspiration.
I hope ITV reveal something drastically different on 15/01/13 from what was exposed at their press launch: otherwise they are going to look like stockholders flogging a horse that's been on the way to the glue factory for more than a decade.
Has anyone heard if they are actually going to do anything before the big day?
They've already done the 'big launch' with that awful logo quite a few weeks ago.
From what we're told, the idents are going to be drab Art-School-esque videos of ordinary life, with the new logo slapped on top of it, in a desperate attempt to capture some retro-image of 'ITV' that has never existed.
ITV was never a national channel. They removed the regional elements in October 2002, a while after calling it ITV1 because of their digital channels. It has never been recognised as a national UK broadcaster - because it isn't. The UK is more than England & Wales, and never has included the Channel Islands.
I don't see why removing the numeral from their main channel will make any difference to their branding. In fact, it looks rather silly and illogical when they intend to retain ITVs 2, 3, and 4. It's rather like the BBC renaming BBC One as 'The BBC Television Service', and keeping TWO, Three & FOUR.
ITVplc have come up with some madcap schemes before: such as ONdigital/ITVdigital. Their record isn't well regarded by the public in that respect. Perhaps the worst thing they ever did was to pick the name 'ITV plc' after the Granada/Carlton merger.
Channel 3 was their legal franchise name, and perhaps they should've gone with that. It was only a tainted brand in the TTTV & YTV regions. The choice of name also upset STV/UTV/CTV, and rightly so, although C3 probably would've done the same.
In it's basic form, the new ITV logo resembles a truncated/adapted 'twitter' logo. I'm sure I'm not the only person to notice that. It was designed 'in house', and it doesn't take much imagination to work out where they got their inspiration.
I hope ITV reveal something drastically different on 15/01/13 from what was exposed at their press launch: otherwise they are going to look like stockholders flogging a horse that's been on the way to the glue factory for more than a decade.
ST
Let's hope so . . . because it will mean they realised what they had in mind was CR@P.
Just wait till tomorrow! Let's see! I doubt anything will change. I bet we'll be sitting here in 4 mths time still awaiting the rebrand.
Let's hope so . . . because it will mean they realised what they had in mind was CR@P.
BA
I severely doubt that would happen.
Just wait till tomorrow! Let's see! I doubt anything will change. I bet we'll be sitting here in 4 mths time still awaiting the rebrand.
I severely doubt that would happen.
PA
Stuart, I totally disagree with you. Happy New Year btw. 
I think the new logo is the closet you're gonna get to a symbol out of the letters "i", "t" and "v" which are pretty awkward upper and lower case.
They have created something which I genuinely think will stand the test of time. It's clear a lot of thought went into it: one professional design blog I read posted about the rebrand and said the logo was excellently designed. He pointed out the slight incline on the inside of cross of the "t" so the logo scales down to a small size well, and also remarked on the spacing and other things. Can't find the link now.
I think this rebrand has taken a heck of a lot of preparation and that it will surprise a lot of people. Hopefully I'm not feeling embarrassed for writing this in two weeks, but I just have a gut feeling 2013 will be ITV's year.
Anyway I have the Norovirus so am in bed with a bucket by it, so the year's started off well for me! :p
I think the new logo is the closet you're gonna get to a symbol out of the letters "i", "t" and "v" which are pretty awkward upper and lower case.
They have created something which I genuinely think will stand the test of time. It's clear a lot of thought went into it: one professional design blog I read posted about the rebrand and said the logo was excellently designed. He pointed out the slight incline on the inside of cross of the "t" so the logo scales down to a small size well, and also remarked on the spacing and other things. Can't find the link now.
I think this rebrand has taken a heck of a lot of preparation and that it will surprise a lot of people. Hopefully I'm not feeling embarrassed for writing this in two weeks, but I just have a gut feeling 2013 will be ITV's year.
Anyway I have the Norovirus so am in bed with a bucket by it, so the year's started off well for me! :p
