TV Home Forum

ITV Rebrand and New Logo

Discussion until January 2013 launch (November 2012)

This site closed in March 2021 and is now a read-only archive
JA
james
DanielK posted:
I understood it would be a totally new design, rather than new logos, which would be where the timer would come in.


It ain't gonna be a new design, and even if it was - there wouldn't be a timer.
DO
dosxuk
Still, why on earth would they design, code and test a timer, when someone coming in at 6am and altering a configuration file / database entry / uploading a redirection script is much cheaper, easier and less likely to break?
IS
Inspector Sands
DanielK posted:
The idents will be similar, loaded into the playout system for each channel but not programmed to any buttons, then just before 6 they'd switch the old idents for the new ones and that would be them.

Even simpler than that. There's no 'buttons' or switching, they'll just ingest them onto the servers and then schedule either the old set or the new set. It's no different to the hundreds of new adverts or trails they load onto the playout system every year.

Of course changing things like breakdown captions and channel bugs is a little less straightforward as they're only done once in a blue moon
PA
pad
DanielK posted:
I understood it would be a totally new design, rather than new logos, which would be where the timer would come in.

Source?
DK
DanielK
That was the way I interpreted the posts.
JA
james
dosxuk posted:
Still, why on earth would they design, code and test a timer, when someone coming in at 6am and altering a configuration file / database entry / uploading a redirection script is much cheaper, easier and less likely to break?


It's all just guess work and random stuff spewed out into the form of a post. Nothing of value, all just guess work. Just like I imagine the new iPlayer re-design will using a blue colour palate and the current pink scheme will be retired (Will the website really use blue - most probably not. Will there even be an iPlayer rebrand anytime soon? - Who knows!).

pad posted:
DanielK posted:
I understood it would be a totally new design, rather than new logos, which would be where the timer would come in.

Source?


A source? Don't be daft - again, it's all just guess work. It's simply 'The ITV Rebrand - Through the eyes of DanielK'. TV Forum is supposed to be about discussing 'Television Presentation (and Rotas)', however when certain users are simply spouting rubbish in order to try and sound 'in the know', it simply blurs the real facts - and for what? To allow said user to raise their post count.

/rant over

EDIT: When reading this back it seems I'm arguing against speculation. Personally its one of the things I like about this forum - speculating what the new re-brands will be like etc. However what I find infuriating is when pure speculation is passed off as facts.
RI
Rijowhi
Brekkie posted:
It'll be great if ITV can do it all in one day - one of my pet hates is relaunches in stages, though I think for some they'll have to wait a little bit longer for new regional news studios, but will presumably get a relit studio in the interim. To be honest though I doubt it'll do much to change perceptions of ITV - ITV2/3/4 are all in fairly good shape while apart from dropping it's 1 and new branding we're not expecting any major changes to ITV1.

It's an obvious answer but I really do think to rebuild ITV they need to do it from the ground up, so that's starting in the regions and re-establishing that local connection with viewers again, something that's arguably more important than ever with dozens of TV channels around plus the impending launch of local TV stations. We know already these local channels will be run on the cheap, so ITV pushing the quality and trusted angle with their regional news service (even if it is run on the cheap) and perhaps making the effort to get at least one flagship local series in the schedules each year could help re-establish that connection with viewers in the regions.


I agree that ITV's 'digital' channels are in fairly good shape. The only changes I'd make (programming wise) is move the repeats of Corrie, X-Factor etc back to ITV1 (or ITV) as I feel they could save money that way. Surely making new programming to replace the repeats for ITV2 would be cheaper than the flagship channel. I'd also like ITV plc to try and show more of their Archive programming on ITV3 that they currently do...if possible.

As for the flagship channel of ITV, I also totally agree that they should try to rebuild their Regional News service (at least a little), providing News for all the original sub-regions (with ITV/Ofcom compromising on a separate East Midlands News Studio as the West Midlands and East Midlands are separate Government Regions - they are also dual regions not sub regions). Then let the Regional TV studios provide for all the sub-regions within their areas.

Weekdays
6:08 ITV Regional Headlines (Pan Regional)
7:08 ITV Regional Headlines (Pan Regional)
8:08 ITV Regional Headlines (Pan Regional)
13:55 ITV Regional News (Sub-Regional)
18:00 ITV Regional News (20 minutes sub-Regional, Sport pan-Regional)
22:30 ITV Regional News (Sub-Regional)

Weekends
As present.

I also agree ITV should be providing a flagship Regional show (for example 'Central Life', a 30 minute Regional show showcasing Regional Politics in the first part and Regional life/documentary in the second half). This should run for 1/2 hour a week, 49 weeks a year.

I still think Local TV could work besides the BBC and ITV's Regional News given the right platform...but that's another story.

It's not just Regional News, there is still a lot of work to do on other programming too...for example I believe surely ITV plc could move back into Children's programming and find that hit they are looking for.
JA
JAS84
james posted:
DanielK posted:
The website will be relaunched on a timer, it would be uploaded but not live then, at say..6am it will put the new site online.
Do you have any idea how websites function? Why would they code a timer, when they can simply get someone from the web development team to dump all of the new branding (which will most probably simply be new images with identical file names) onto the FTP to overwrite the old images? And I wouldn't expect the site to change instantly - most probably the branding will be changed over the course of a day or so.
You see the strap at the bottom with all the channel logos? CITV's new logo will need a bigger gap than the current one. In fact, I think they all do, due to the new ITV logo being wider than the old. Simply overwriting won't work.
nwtv2003 posted:
DJ Dave posted:
T be fair though, Granada Reports last set was just nasty, looked dead cheap. I always thought the yellow era of the Granada Reports set would have looked great in the ITV Theme.

Indeed, there was nothing at all wrong with the 2001 look, it was stupid they rebranded so close before the 2004 relaunch, everything was right with the 2001 look and then the 2003 look just made it look tacky and cheap, it was good it was short lived, shame the set wasn't.
Calendar made the same mistake. What a waste of money.
WH
Whataday Founding member
dosxuk posted:
Still, why on earth would they design, code and test a timer, when someone coming in at 6am and altering a configuration file / database entry / uploading a redirection script is much cheaper, easier and less likely to break?


To be fair, there are plenty of content management programs that can be set up to update at a certain time. It's nit unthinkable.
JA
james
JAS84 posted:
james posted:
DanielK posted:
The website will be relaunched on a timer, it would be uploaded but not live then, at say..6am it will put the new site online.
Do you have any idea how websites function? Why would they code a timer, when they can simply get someone from the web development team to dump all of the new branding (which will most probably simply be new images with identical file names) onto the FTP to overwrite the old images? And I wouldn't expect the site to change instantly - most probably the branding will be changed over the course of a day or so.
You see the strap at the bottom with all the channel logos? CITV's new logo will need a bigger gap than the current one. In fact, I think they all do, due to the new ITV logo being wider than the old. Simply overwriting won't work.


The images are positioned in a table with the citv logo being centered in a space which is equal to each of the other channel logos. If they wanted to keep the same sized images they could, and have all of the logos updated with an over-write. Wouldn't look the best but it is possible to over-write.
HA
harshy Founding member
Whataday posted:
dosxuk posted:
Still, why on earth would they design, code and test a timer, when someone coming in at 6am and altering a configuration file / database entry / uploading a redirection script is much cheaper, easier and less likely to break?


To be fair, there are plenty of content management programs that can be set up to update at a certain time. It's nit unthinkable.

I work in web development and all this talk of timers is just making me laugh Laughing , I am sure what he meant was an automated deployment server which will upload the files come the right time and depending on the extent of the changes, it could simply be a reskin in which case it will have been coded in a way that the site will use existing/replace assets.
Last edited by harshy on 28 December 2012 11:33pm
BR
Brekkie
Rijowhite posted:
I agree that ITV's 'digital' channels are in fairly good shape. The only changes I'd make (programming wise) is move the repeats of Corrie, X-Factor etc back to ITV1 (or ITV) as I feel they could save money that way. Surely making new programming to replace the repeats for ITV2 would be cheaper than the flagship channel. I'd also like ITV plc to try and show more of their Archive programming on ITV3 that they currently do...if possible.

It actually costs them more to repeat Corrie and Emmerdale on ITV1 than it does on ITV2 as they have to pay the actors more in repeat fees, so that's not going to happen - and I doubt they'd get much more on ITV1 than they do on ITV2 anyway. A decent fixed slot for the evening repeats would be good though - now BBC3 have EastEnders at 10.30pm trying to fix Corrie to 11pm on ITV2 would make even more sense.

Newer posts