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ITV Rebrand and New Logo

Discussion until January 2013 launch (November 2012)

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NW
nwtv2003
Current ITV branding removed from Kirkstall Road today


I guess it didn't fall off in the wind this time then? Cool
DJ
DJ Dave
Yeah I have picked up on a few trailers saying just "ITV" the Christmas one and now Dancing on Ice.
ST
steddenm
Isn't the ITV rebrand supposed to be scheduled for January 12th? There was a lot of talk from ITV reporters on Twitter about it yesterday.
JA
JAS84
ITV Food website closes on the 7th, implying that the website will be overhauled that day. Would make sense to do that on the day the new branding comes in.
TM
Telly Media
JAS84 posted:
Then the new look should come in before DOI starts. It'll be easy to update the logo on the trailer.


Dancing on Ice is due to begin on 6th January. Isn't there more information on the rebrand on the 15th? I can see DOI launching under the current branding- that's what happened in 2006. I'd be inclined to say the 15th is an error and it will be launched on Monday 14th.


Not sure where the 15th has come from. As far as I know, the date has always been the 14th (certainly for the network, network news and London news anyway).
GE
thegeek Founding member
Not sure where the 15th has come from. As far as I know, the date has always been the 14th (certainly for the network, network news and London news anyway).

If the date was ever officially announced, it was withdrawn again afterwards - hence also all the 'day one' stuff internally. (Though, odd as it seems to launch a corporate ID on a Tuesday, I've heard the 15th too.)
BE
Benjamin1
Presumably Channel Television will be a part of this revamp including Channel Report?
TM
Telly Media
Not sure where the 15th has come from. As far as I know, the date has always been the 14th (certainly for the network, network news and London news anyway).

If the date was ever officially announced, it was withdrawn again afterwards - hence also all the 'day one' stuff internally. (Though, odd as it seems to launch a corporate ID on a Tuesday, I've heard the 15th too.)


The 14th was announced to ITV staff at a series of briefings which took place around the country in November (called 'The ITV Show') and later to ITN staff at a separate briefing about the changes to network and regional news. May be I've missed something, but I'm still not clear where the 15th has suddenly appeared from? Can anybody confirm or suggest a source for it?
JA
Jake
Not sure where the 15th has come from. As far as I know, the date has always been the 14th (certainly for the network, network news and London news anyway).

If the date was ever officially announced, it was withdrawn again afterwards - hence also all the 'day one' stuff internally. (Though, odd as it seems to launch a corporate ID on a Tuesday, I've heard the 15th too.)


The 14th was announced to ITV staff at a series of briefings which took place around the country in November (called 'The ITV Show') and later to ITN staff at a separate briefing about the changes to network and regional news. May be I've missed something, but I'm still not clear where the 15th has suddenly appeared from? Can anybody confirm or suggest a source for it?


I think someone on Twitter posted the date during ITV Upfronts.
Last edited by Jake on 20 December 2012 10:40pm - 2 times in total
TM
Telly Media
Thanks Jake.

That's interesting because the Upfronts took place after the internal staff briefings, so I guess this really is more up-to-date information than was given out earlier.
JA
Jake
Thanks Jake.

That's interesting because the Upfronts took place after the internal staff briefings, so I guess this really is more up-to-date information than was given out earlier.


rob posted:
ITV Media on Twitter are saying the full details of the relaunch will be revealed on January 15th.

http://twitter.com/itvmedia/statuses/269390696501362688


That was the tweet, but it's been deleted.
JA
JAS84
Presumably Channel Television will be a part of this revamp including Channel Report?
Definitely. They're ITV Plc owned now.

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