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ITV Rebrand and New Logo

Discussion until January 2013 launch (November 2012)

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BR
Brekkie
I really like that it's going to be flexible - and as such I suspect we'll be judging idents and branding individually rather than as a packet - on some it'll work, on others it won't.

623058 posted:
- ITV4, which has previously struggled with its identity, will adopt a "slate grey" logo and become the "home of sport and cult classics", as well as a "man club". Channel promotion will include pub factoids - such as "One in ten children in Europe are conceived on an Ikea bed" - and idents featuring viewer nominated "dreams come true", such as driving a Rolls Royce into a swimming pool.

I was quite surprised ITV described ITV4 as struggling with it's identity - IMO it has the strongest identity out of all ITV's digital channels.
FA
fanoftv
But Brekkie that's because ITV4's current package is CGI idents that usually link with the type of programme, or even type of film. For branding execs, clearly this is out of place & struggling with it's identity.

I quite like that itv news mock up using the different shades of blue. It makes it look better than a sole coloured design IMO.
BA
bilky asko
I like this new logo. Doesn't it remind anyone of BBC Three's logo, though?
Last edited by bilky asko on 16 November 2012 9:02pm
JO
Jon
bilky asko posted:
Doesn't remind anyone of BBC Three's logo, though?

You I'd imagine.
BA
bilky asko
Jon posted:
bilky asko posted:
Doesn't remind anyone of BBC Three's logo, though?

You I'd imagine.

Yes. Does it remind anyone else of it?
PC
Paul Clark
bilky asko posted:
Jon posted:
bilky asko posted:
Doesn't remind anyone of BBC Three's logo, though?

You I'd imagine.

Yes. Does it remind anyone else of it?

Not overtly, but I can see where you're coming from.
:-(
A former member
If anything its front a bit like sky one from a few years ago.
DJ
DJ Dave
623058 posted:
If anything its front a bit like sky one from a few years ago.


Sky Onc? can't see that myself Laughing
JA
JAS84
The only Sky One logo it has anything in common with is the first one, and even that's a stretch.
MD
Martin Dean
If it looks like any logo, IMO it looks like Channel One, which sky actually owned!
HA
harshy Founding member
It's different it has to be said, will have to see how it's executed on sports and news programmes, I reckon MDTA is buzzing with ideas on how to do this.
MD
mdtauk
harshy posted:
It's different it has to be said, will have to see how it's executed on sports and news programmes, I reckon MDTA is buzzing with ideas on how to do this.


Nope not interested one little bit. It is itv after all, nothing interests me with that network anymore

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