ITV Rebrand and New Logo

I think the logos are growers, it's a much bolder identity.

Cant say I am impressed with the logo

[quote="sqwidge1978" pid="858460"]

I'm surprised that the STV and UTV logos are on the Daybreak picture, given that the ITV Breakfast franchise is 100% owned by ITV.

The background on ITV2 is over compressed.

Omitted from Lorraine though, maybe their inclusion on Daybreak is accidental.

The older ones were good too but ITV1 had bad bland idents.

That's because they find the new ITV logo funny.

[quote="eoin" pid="858478"]

For all that stv and utv's sites tend to make an appearance on on-screen graphics nowadays, the presenters do still only mention the itv site ("for more, go to itv.com/daybreak..." kinda thing) so it does kind of make sense to include all viewers, whatever the behind-the-scenes politics between the companies.

Whilst I'm not a fan of the default colours they're using for the ITV logo I think as a design it's brilliant and will grow on a lot of people. I'm just basing this on how it's appearing on the website. It works really well - it's bolder, more distinctive, more playful and warm.

Very impressed that everything is changing rather than one thing here, then something else a few days later.

Can someone tell ITV that flat colours + jpg = :/ online? Ta.

My initial thoughts at first where terrible.
I was completely wrong.
This is excellent!