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ITV Network Rebrand

(October 2005)

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NE
Noelfirl
AdamP posted:
ThePotato posted:
martinDTanderson posted:

Basically, its because the then BBC One controller, asked Lambie-Nairn to replace the globe with dancers. BBC One is ditching the dancers soon, RedBee may be asked to do the new look, or Lambie-Nairn, or even someone else, but its down to what the channel controller asks for, and from who...


Oh, I know all that, but I just think it's amazing that one part of an organisation can come up with dross like the dancers, and the same part can come up with (what appear to be) some excellent idents for a rival network. I'm surprised the dancers even got off the drawing board, but that's the previous controllers fault for you. Meh.


The dancers were the work of Lambie-Nairn. the ITV idents are the work of Red Bee (formerly BBC Broadcast). They're not the same company, or even part of the same organisation.


Correct me if I'm wrong people, wasn't there a mention somewhere that the contract to rebrand BBC One been given to Red Bee already and that the new look is in research and development stage already? Maybe I'm wrong.
MD
mdtauk
Information about the New ITV Typeface...

http://www.fontsmith.com/news.php?id=711
MA
mauritius
They look nice. Shame we won't be getting them in SMG land.
AN
Ant
mauritius posted:
They look nice. Shame we won't be getting them in SMG land.

Is that confirmed? Hopefully not! Sad
LT
LoveTV!!


That's a really good ident, and clean too!
Is there anymore available please?

Thanks,
LoveTV
MD
mdtauk
LoveTV!! posted:


That's a really good ident, and clean too!
Is there anymore available please?

Thanks,
LoveTV

Only the one was available online...
TV
tvarksouthwest
martinDTanderson posted:
Information about the New ITV Typeface...

http://www.fontsmith.com/news.php?id=711

Why the hell can't they use established fonts? Is it to shake off us lot?
:-(
A former member
tvarksouthwest posted:
martinDTanderson posted:
Information about the New ITV Typeface...

http://www.fontsmith.com/news.php?id=711

Why the hell can't they use established fonts? Is it to shake off us lot?


Why does it matter? If it looks good, and achieves the design criteria they're aiming for, then who cares?
TV
tvarksouthwest
We care because we (might) like to have the font. Anyone who knows where to get it - keep us posted.
DB
dbl
tvarksouthwest posted:
martinDTanderson posted:
Information about the New ITV Typeface...

http://www.fontsmith.com/news.php?id=711

Why the hell can't they use established fonts? Is it to shake off us lot?

Well as long as the font looks good (which it does) thats fine by me...
BE
benjy
tvarksouthwest posted:
martinDTanderson posted:
Information about the New ITV Typeface...

http://www.fontsmith.com/news.php?id=711

Why the hell can't they use established fonts? Is it to shake off us lot?


What's wrong with wanting to look unique? It's better than just settling for a Swiss, Helvetica or Gill Sans which everyone else uses. Having a custom font looks far more interesting, and makes for a better all-round brand image. Channel 4 is a great example of this - their font is the icing on the cake of their overall image.
DB
dbl
LoveTV!! posted:


That's a really good ident, and clean too!
Is there anymore available please?

Thanks,
LoveTV


I wish I could, as Martin says it looks like the only one online. Sad

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