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ITV Network Rebrand

(October 2005)

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MD
mdtauk
newsbeat posted:
Not sure if it was mentioned earlier in the thread but the ITV Lunchtime News showed a caption slide advertising next week's feature [something to do with personal finance]. The important thing is that it used the new ITV corporate branding, which takes the ITV generic font [obviously] in a yellow and bluey-greeny box. Basically like the new ITV1 logo [yellow] with a blue greeny background to it, similar to ITV4's colour.

Is there anywhere online to view the Lunchtime News?
AN
Andrew Founding member
I wonder how they will advertise programmes that are on ITV1 + 2 with this new look. Presumably reverting to just showing both logos in full.
AN
Ant
Very nice, I can see these working on TV. God knows if SMG'll realise that.
LU
Luke
What about the ITVplc company logo - i take it that'll be changing too?
OH
ohwhatanight Founding member
Those ITV2 idents look amazing! ITV2 has always had 'ok' idents previously but nothing that special.

I really like that cat and that parrot nodding it's head to the music!
Really stylish!
TV
tv_mad10
newsbeat posted:
Not sure if it was mentioned earlier in the thread but the ITV Lunchtime News showed a caption slide advertising next week's feature [something to do with personal finance]. The important thing is that it used the new ITV corporate branding, which takes the ITV generic font [obviously] in a yellow and bluey-greeny box. Basically like the new ITV1 logo [yellow] with a blue greeny background to it, similar to ITV4's colour.


http://www.rp-networkservices.com/tvforum/uploads/net_09012006_lunch_007_0001.jpg

It was a static caption
JO
Joshua
Maybe the straps will work like that .. Yellow line then the navy blue ..and a grey underneath. Just like the current ones with the itv news taken away.
MD
mdtauk
I guess thats confirmation enough that the whole network will use the corporate font. Damn I wish I could get my hands on it, its only ever been used small, on TV, so there isnt enough resolution to see it in its real detail, I guess Fontsmth will add a preview of it sometime after it goes live, I hope it appears in PDF...
PA
pad
Don't know if they've been posted buut...

http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand001.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand002.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand003.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand004.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand005.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand006.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand007.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand008.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv1_rebrand009.jpg

ITV2

http://195.50.94.249/skydigital/newsarchive/images/itv2_rebrand001.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv2_rebrand002.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv2_rebrand003.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv2_rebrand004.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv2_rebrand005.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv2_rebrand006.jpg

ITV3
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand001.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand002.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand003.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand004.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand005.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand006.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv3_rebrand007.jpg

ITV4
http://195.50.94.249/skydigital/newsarchive/images/itv4_rebrand001.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv4_rebrand002.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv4_rebrand003.jpg
http://195.50.94.249/skydigital/newsarchive/images/itv4_rebrand004.jpg
TO
tom_p
This is hard for me to explain but, you know the credits at the end of each ITV show? They are usually the same graphic just with a different colour scheme and theme? Well, will the new ITV look ditch these, use them or change them? I've seen some great mocks where people have used this idea.
PO
Pootle5
tom_p posted:
This is hard for me to explain but, you know the credits at the end of each ITV show? They are usually the same graphic just with a different colour scheme and theme? Well, will the new ITV look ditch these, use them or change them? I've seen some great mocks where people have used this idea.


I hope they go back to using end credits that are designed as part of the overall look of the individual programme, like they used to be. I guess that won't be happening though.
PA
pad
Those idents look great - I'm delighted there are so many!

Top job ITV, can't wait to see what they're doing to the news now.

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