ITV Network Rebrand

I'm liking what I have seen so far.

They ITV1 idents seem reminiscent of five's where you could easily add to the set throughout the year. Not sure how they would include Soapstar Superstar and X-Factor idents into this set mind!

I think they might even ditch the idea of promotional idents like that. From the sound of the MediaGuardian article, it seems like they are going to reduce the amount of big campaigns which they put on.

Special stings might be used perhaps, but I don't feel that those idents, at least the style they have used before, will be in-keeping with the new image they are trying to give to the channel. The Soapstar Superstar idents in particular were incredibly tacky! If they are trying to attract a new audience to ITV, those kind of idents are just going to turn people away again. In my opinion, they just reinforced the idea that ITV was the home of trash TV.

I might be completely wrong, but I hope I'm not!

I read in one of these articles that the logo opens up at the start of each ident, so maybe it'll start as a fully formed logo and open up like this...

http://www.leeseaman.com/stuff/tvforum/mockbits/itv1mockup.jpg

I suppose in marketing speak that's to make the channel feel "inclusive".

Though marketing speak aside, I think it's quite a nice idea. This is looking promising.

ITV2 reminds me of The Hits. Very nice!

digiperson

That's not the point though is it.... branding is more than just recognition, it provides brand values. People will recognise the denotation of the current branding (blue and yellow boxes), but what values do they think of when they see them... what are the connotations behind it?

It's like the big change in perception that BBC2 had amongst viewers when they brought in the '2' logo... it totally changed what people thought of the channel without actually changing the programming



Are you joking, ITV3's current look is piss-poor

You can actually view a new ITV2 ident from the ITV sales website, here :

http://www.itvsales.com/itv/opencms/itvsales/news/articles/itvrebrand2006.html

Love it! Very funky!!

Love it!

It is rather nice. My only gripe though is that the logo itself gets a bit lost being the same colour as much of the background.

Logos coming to The TV Room plus in a bit...

Another small glimpse at an ITV3 Ident on that page...
http://www.itvsales.com/itv/export/pics/news/itv3logo2006.jpg