JA
jay
Founding member
From Sky Digi Online...
ITV unveils new on-air channel logos
Jan 09, 2006 12:12 PM
ITV has unveiled its new on-air channel identities which will go on air from 16th January 2006.
The launch of the new identities will be supported by a series of heavyweight marketing campaigns designed to showcase the best of ITV’s programming.
ITV is hoping that the new look will makes each of the ITV channels easily identifiable in the crowded multichannel landscape.
Clare Salmon, ITV’s Director of Marketing and Commercial Strategy said: "The new branding is the first tangible evidence of the way in which we are now putting viewer insight at the heart of our thinking. We aim to move perception of ITV from terrestrial broadcaster to content brand, making it fully fit for a multichannel, multi-platform world.
We are delighted with the creative work and with the new analytical tools we have to strengthen and guide our understanding of the viewer."
The on-air look and feel for each channel is designed to reflect the attributes of its programmes and the priorities of its audience.
ITV1
ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the ITV1 audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The ITV1 logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that ITV1 brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero.
ITV2
ITV2 programming has an addictive quality to it – you just can’t help watching it! As a result, the creative idea for the branding for this channel is centred on fun, excess, and general over-the-topness – too much of everything. It’s a journey through a visually rich, vibrant and stylish ITV2 environment. The idents use a mixture of live action and animation to bring this world to life. This is also taken through into the on-screen design elements from promo ends to menus to break bumpers. Major off air campaigns for programmes such as ‘Supernatural’ reinforce these values.
ITV3
Storytelling is at the heart of all ITV3 programming from Cracker through to Foyle’s War. The idents for this channel are very filmic and intimate in nature and aim to give you a taster of a possible story unfolding. This is achieved through visual links between an object and its environment from with the viewer can interpret their own story. The series of idents capture the various moods that might be felt when watching ITV3 from mystery through to escapism. Sound design is also very atmospheric here and indicative of each particular story being told. The on-screen design for elements such as promo ends and menus is also based on this idea of storytelling and animations look like the pages of a book turning.
ITV4
As the newest addition to the family the creative proposition for ITV4 is based around “the collision of opposites" with the aim of the channel to alter the opinion of male viewers about ITV. The idents for this channel are each based on the concept that things aren’t always as they seem and that appearances can be deceptive.
ITV unveils new on-air channel logos
Jan 09, 2006 12:12 PM
ITV has unveiled its new on-air channel identities which will go on air from 16th January 2006.
The launch of the new identities will be supported by a series of heavyweight marketing campaigns designed to showcase the best of ITV’s programming.
ITV is hoping that the new look will makes each of the ITV channels easily identifiable in the crowded multichannel landscape.
Clare Salmon, ITV’s Director of Marketing and Commercial Strategy said: "The new branding is the first tangible evidence of the way in which we are now putting viewer insight at the heart of our thinking. We aim to move perception of ITV from terrestrial broadcaster to content brand, making it fully fit for a multichannel, multi-platform world.
We are delighted with the creative work and with the new analytical tools we have to strengthen and guide our understanding of the viewer."
The on-air look and feel for each channel is designed to reflect the attributes of its programmes and the priorities of its audience.
ITV1
ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the ITV1 audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The ITV1 logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that ITV1 brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero.
ITV2
ITV2 programming has an addictive quality to it – you just can’t help watching it! As a result, the creative idea for the branding for this channel is centred on fun, excess, and general over-the-topness – too much of everything. It’s a journey through a visually rich, vibrant and stylish ITV2 environment. The idents use a mixture of live action and animation to bring this world to life. This is also taken through into the on-screen design elements from promo ends to menus to break bumpers. Major off air campaigns for programmes such as ‘Supernatural’ reinforce these values.
ITV3
Storytelling is at the heart of all ITV3 programming from Cracker through to Foyle’s War. The idents for this channel are very filmic and intimate in nature and aim to give you a taster of a possible story unfolding. This is achieved through visual links between an object and its environment from with the viewer can interpret their own story. The series of idents capture the various moods that might be felt when watching ITV3 from mystery through to escapism. Sound design is also very atmospheric here and indicative of each particular story being told. The on-screen design for elements such as promo ends and menus is also based on this idea of storytelling and animations look like the pages of a book turning.
ITV4
As the newest addition to the family the creative proposition for ITV4 is based around “the collision of opposites" with the aim of the channel to alter the opinion of male viewers about ITV. The idents for this channel are each based on the concept that things aren’t always as they seem and that appearances can be deceptive.
MD
Logos here...
http://195.50.94.249/skydigital/newsarchive/images/itv_newlogos001.jpg
ITV 3 sounds interesting...
http://195.50.94.249/skydigital/newsarchive/images/itv_newlogos001.jpg
ITV 3 sounds interesting...
DJ
Not being rude, but when I came up with this back in September you said the colours where out of place
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
IS
And?
Would you like a medal?
Isonstine
Founding member
DJ Dave posted:
Not being rude, but when I came up with this back in September you said the colours where out of place
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
And?
Would you like a medal?
JA
And apart from the fact that they're crap and stuff...
DJ Dave posted:
Not being rude, but when I came up with this back in September you said the colours where out of place
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
And apart from the fact that they're crap and stuff...
DJ
And?
Would you like a medal?
No am just saying
, I tell you what it's true what they say about some of these people on TV Forum over at Digital Spy.
Isonstine posted:
DJ Dave posted:
Not being rude, but when I came up with this back in September you said the colours where out of place
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
http://www.daveholt.co.uk/ITVMocklogos.gif
and really they are a bit like the real one's apart fron ITV 1 and the font.
And?
Would you like a medal?
No am just saying
, I tell you what it's true what they say about some of these people on TV Forum over at Digital Spy.