Hmm, don't doubt anyone missed this little tidbit but...
Greg Dyke in the Indy posted:
ITV is due to unveil the results of a rebranding exercise later today, with new logos and channel idents for all four ITV channels.
So, it's the 9th January, not the 16th January then if this is true. Seems UTV wasn't jumping the gun too early after all, a few days isn't much to sniff at.
I think Greg Dyke means that the idents will be unveiled tomorrow, in advance of their coming into use the following week. But I may be wrong.
A point to be made here is that everyone is assuming that UTV's graphics are an unmodified version of what ITV are going to be using. That's not a reasonable assumption to make -- UTV have often deviated quite significantly from the ITV templates.
In any case, as I said before, UTV are a local broadcaster. What they do with these graphics in their own patch has no bearing on what ITV plc do. The only people who care two hoots are TV anoraks on web forums.
If ITV cared so much about not letting UTV get their grubby little hands on the graphic set before the allocated date, then they shouldn't have provided them with the templates should they?
The fact that they did, proves that this is a pointless debate.
Instead ITV1 will be represented by a simple gold logo, supported by a range of clips to illustrate its central strength - the channel that empathises with people in a friendly manner. The clips show people, not actors, in various moods, including unhappiness. A couple hug trees, children roll down a slope, a lonely young man clutches a rose in a cinema foyer. Less obviously, there is a clip of pigs wallowing in manure.
With no prior television industry experience, she says she "resonates" with Channel 4's chief executive Andy Duncan, a former Unilever marketeer. Salmon, a Cambridge English graduate with boardroom experience at the AA, Prudential and Boston Consulting Group, believes ITV has failed to focus sufficiently on viewers and advertisers and has retained many habits of a former monopolist.
Salmon says she is trying to move thinking "from lipstick on the pig, to arable farming": that is, marketing is no longer something that you can daub on at the end. The aim is to redefine ITV as "less a broadcaster, more a brand".
So we can expect tree-huggers, blokes holding roses and pigs in muck. However pleasant the sequences are, what do they say about ITV1? We can't judge the new look without seeing it, but it sounds as off-target as BBC1's dancers.
More importantly, why should someone with no prior knowledge of television be allowed to breeze in and take charge of its public identity? For goodness sake show some common sense, appoint only those with a TV background to oversee marketing.
Hmm, don't doubt anyone missed this little tidbit but...
Greg Dyke in the Indy posted:
ITV is due to unveil the results of a rebranding exercise later today, with new logos and channel idents for all four ITV channels.
So, it's the 9th January, not the 16th January then if this is true. Seems UTV wasn't jumping the gun too early after all, a few days isn't much to sniff at.
jason posted:
I think Greg Dyke means that the idents will be unveiled tomorrow, in advance of their coming into use the following week. But I may be wrong.
I'm sure the same sort of thing happened with Sky News and BBC News 24. Details and images are released, then it gets revealed on your TVs a week later.
Out of the three channels I think I'm most looking forward to seeing ITV3's idents. From the small description of one of the idents in the Media Guardian article, I like the sound of it. ITV1 sounds as if it is going to be a bit of a disappointment.
The quality of the advertisements for some of the new programmes on ITV have been impressive, especially
Eleventh Hour
and the ITV4 promos before launch. They certainly make the programmes look tempting to watch, hopefully the same amount of effort and quality will be put into the promos of some of ITV's other big shows.
Looking forward to seeing what else is revealed to us later today.
: What are UTV playing at then, Who gives them the authority to use the new look before ITV have even unveiled this to the public ?.
They don't want to use the same generic look as the rest of the network but as soon as something new comes along they are there using it & sticking their Name on it really annoys me.
Just spoils it for not only the company of ITV but Viewers as well.
Wonder if there going to be as quick to use the Idents as well ?.
aaaaaand relax......
Seriously is it really worth getting het up about?
UTV were using the dirty ITV1 feed for the end of The Jeremy Kyle Show, complete with network ECP and voiceover, and for the beginning of This Morning (it had the "subtitles" Aston).
UTV were using the dirty ITV1 feed for the end of The Jeremy Kyle Show, complete with network ECP and voiceover, and for the beginning of This Morning (it had the "subtitles" Aston).
I thought this thread was on the ITV revamp not UTV cock ups
: What are UTV playing at then, Who gives them the authority to use the new look before ITV have even unveiled this to the public ?.