ITV Network Rebrand

That would look much better if they got rid of the blue background on the logo, and changed the colour of "TV" to black. They wouldn't need to get rid of the logo completely but it would suit the graphics better.

Hello Members !,

: I am writing to ask is the ITV 1 Revamp due to start this week or next week ?.

Just wondered about this subject with UTV showing promotions for programmes starting this week.

I look forward to your ideas / suggestions on this subject.

Thank You !.

The problem is ITV's name

ITV is due to unveil the results of a rebranding exercise later today, with new logos and channel idents for all four ITV channels. What will be interesting is to see if the new branding says anything about ITV that the rest of us recognise. The danger of letting marketeers control the branding of a channel is that it's not unknown for them to create a brand that doesn't reflect what the channel is really about.

On the other hand, to be fair to the marketeers, when BBC1 was rebranded with its current logos of dancers, acrobats, rugby players and the rest, I thought it more accurately reflected the warmth of the channel when compared to the rather sterile revolving globe that went before.

The truth is that rebranding a channel is not easy. One issue the ITV marketeers must have faced is the current image of ITV. Through its branding it desperately needs to create a more upmarket and younger image for its channels at a time when the main ITV channel is increasingly becoming the opposite.

I suspect the biggest problem they have had to grapple with are the letters ITV themselves. They so represent a time and a type of programming that is past - brash and down-market - that you wonder whether anyone considered changing the name altogether. When I was director of programmes at LWT, I suggested that we should change the name to Three. Maybe it wasn't such a bad idea after all.

On the other hand, to be fair to the marketeers, when BBC1 was rebranded with its current logos of dancers, acrobats, rugby players and the rest, I thought it more accurately reflected the warmth of the channel when compared to the rather sterile revolving globe that went before.

Hello LONDONER !,

: What are UTV playing at then, Who gives them the authority to use the new look before ITV have even unveiled this to the public ?.

They don't want to use the same generic look as the rest of the network but as soon as something new comes along they are there using it & sticking their Name on it really annoys me.

Just spoils it for not only the company of ITV but Viewers as well.

Wonder if there going to be as quick to use the Idents as well ?.