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ITV Network Rebrand

(October 2005)

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ST
Stuart
Mmmmm it's growing on me.....and it's not even started in GB yet. Does anyone have any idea why UTV are using the new pres already? Is it a market test (although abit late to change it) or is it a cock-up with timing?
GO
gottago
StuartPlymouth posted:
Mmmmm it's growing on me.....and it's not even started in GB yet. Does anyone have any idea why UTV are using the new pres already? Is it a market test (although abit late to change it) or is it a cock-up with timing?
It wouldn't surprise me if they were just trying to ruin ITV's big reveal!

It's interesting to see that the part with the picture in it has a 'surface' under it that is reflecting the yellow. I wonder if that will be used in anyway what so ever!

I wonder if the idents will look anything like the black and yellow theme ABC had.
AN
Andrew Founding member
Arn't the idents going to be based on emotions or some other nonsense?

I expect like ITV4, the idents won't be anything like the promos
PA
pad
gottago posted:
StuartPlymouth posted:
Mmmmm it's growing on me.....and it's not even started in GB yet. Does anyone have any idea why UTV are using the new pres already? Is it a market test (although abit late to change it) or is it a cock-up with timing?
It wouldn't surprise me if they were just trying to ruin ITV's big reveal!

It's interesting to see that the part with the picture in it has a 'surface' under it that is reflecting the yellow. I wonder if that will be used in anyway what so ever!


I think the promos hint as to how the ITV1 logo will animate in the ident. Think about the box where the video appears and how that comes into view, part of it breaks away. I think this will happen, with part breaking away to allow space for the '1'.

That made no sense, did it?
ST
Stuart
yes, it did for me...... Very Happy
DA
David_02
pad posted:
gottago posted:
StuartPlymouth posted:
Mmmmm it's growing on me.....and it's not even started in GB yet. Does anyone have any idea why UTV are using the new pres already? Is it a market test (although abit late to change it) or is it a cock-up with timing?
It wouldn't surprise me if they were just trying to ruin ITV's big reveal!

It's interesting to see that the part with the picture in it has a 'surface' under it that is reflecting the yellow. I wonder if that will be used in anyway what so ever!


I think the promos hint as to how the ITV1 logo will animate in the ident. Think about the box where the video appears and how that comes into view, part of it breaks away. I think this will happen, with part breaking away to allow space for the '1'.

That made no sense, did it?


I understand, yeah, that makes a lot of sense and would look really good on screen.
EY
the eye
StevieB posted:


I quite like that, although they could choose a nicer font lol.
MB
Mark Boulton
StuartPlymouth posted:
Mmmmm it's growing on me.....and it's not even started in GB yet. Does anyone have any idea why UTV are using the new pres already? Is it a market test (although abit late to change it) or is it a cock-up with timing?


Simple answer - UTV don't have the money, kit or inclination to 'double-produce' all of their promos (i.e. 'old branding edit' and 'new branding edit') from now until relaunch, like the NPU can do and are doing.

As soon as UTV will have been issued the new kit-of-parts, they will have installed them and begun using them.
MU
murf1000
P Goe posted:
I wonder when we'll see promotions on ITV1 then? How come UTV still have the same logo I wonder?


UTV is more than a TV station these days, and a rebrand of Logo just to suit the ITV network will not happen.
UTV are more worried about rebranding their radio stations.
:-(
A former member
Mark Boulton posted:
StuartPlymouth posted:
Mmmmm it's growing on me.....and it's not even started in GB yet. Does anyone have any idea why UTV are using the new pres already? Is it a market test (although abit late to change it) or is it a cock-up with timing?


Simple answer - UTV don't have the money, kit or inclination to 'double-produce' all of their promos (i.e. 'old branding edit' and 'new branding edit') from now until relaunch, like the NPU can do and are doing.

As soon as UTV will have been issued the new kit-of-parts, they will have installed them and begun using them.


There would be nothing stopping them from releasing promos with no proper endboard however.

UTV are disinclined to double-produce promos simply because they are a NI TV station and don't broadcast to the rest of the UK officially. This is just another new look as far as they are concerned; the fact that a few ident anoraks on internet forums are dissecting these things to extrapolate what the new ITV look may be won't bother them (or ITV I'd suggest) one bit.
KE
keithgreer
StevieB posted:


That would look much better if they got rid of the blue background on the logo, and changed the colour of "TV" to black. They wouldn't need to get rid of the logo completely but it would suit the graphics better.
MD
mdtauk
http://www.rp-networkservices.com/tvforum/uploads/utvlogos.jpg

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