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ITV Network Rebrand

(October 2005)

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DA
David_02
I do like the idea of different idents for ITV1 during the daytime, but not the idea of ITV Day, never have, never will.
NW
nwtv2003
StuartPlymouth posted:
PS: ITV News is still showing on Ch 525 on Sky (as "programmes no longer available") I thought it would've gone by now. If ITV plc have the bandwidth on DSat, and are paying for it then why not just show ITV4 as a loop (like BBC KNOWLEDGE used to do).


Well going OT, the ITV News and ITV4 feeds are seperate on Satellite and Cable, so ITV could make ITV4 available during the day if they wished, but they don't intend to right now, so they aren't bothering.

On Freeview between 6.00am and 6.00pm a capiton generated from either ITV or ITN still appears telling us the NC has ceased broadcasting, where as between 6.00pm and 6.00am we get an MHEG caption telling us the same thing. Frankly all of the NC's viewers would know by now that the channel has since closed. Though I'd presume this will disappear when 'ITV Kids' launches in a few weeks.
DJ
DJ Dave
Someone was saying I wonder if they will revamp CiTV with this new look, well I doubt they will but if they do they might leave that till Feb when the channel airs.
JE
Jez Founding member
Andrew posted:
It means if the idents are dire we have to put up with them all day, and there's no bonus reveal of new idents at 7pm


Just because they are getting rid of ITV Day doesnt mean they cant have different idents during daytime. But its ridiculous to rename the entire channel during daytime hours from ITV1 to ITV Day.
PA
pad
Jez posted:
Andrew posted:
It means if the idents are dire we have to put up with them all day, and there's no bonus reveal of new idents at 7pm


Just because they are getting rid of ITV Day doesnt mean they cant have different idents during daytime. But its ridiculous to rename the entire channel during daytime hours from ITV1 to ITV Day.


I wholly agree. They are finally sorting out the branding, it's been a mess for years. ITV Day made it worse.
AN
Andrew Founding member
Jez posted:
Andrew posted:
It means if the idents are dire we have to put up with them all day, and there's no bonus reveal of new idents at 7pm


Just because they are getting rid of ITV Day doesnt mean they cant have different idents during daytime. But its ridiculous to rename the entire channel during daytime hours from ITV1 to ITV Day.

But I suppose the CITV versus "CITV1" argument comes in here.
DB
dbl
I sort of like the promo, it seems like something is missing to IMO, though.
PA
pad
Andrew posted:
Jez posted:
Andrew posted:
It means if the idents are dire we have to put up with them all day, and there's no bonus reveal of new idents at 7pm


Just because they are getting rid of ITV Day doesnt mean they cant have different idents during daytime. But its ridiculous to rename the entire channel during daytime hours from ITV1 to ITV Day.

But I suppose the CITV versus "CITV1" argument comes in here.


Not really. BBC One are fine with branded content like "CBBC". Imagine how stupid "BBC Day" would be!
JE
Jez Founding member
Andrew posted:
Jez posted:
Andrew posted:
It means if the idents are dire we have to put up with them all day, and there's no bonus reveal of new idents at 7pm


Just because they are getting rid of ITV Day doesnt mean they cant have different idents during daytime. But its ridiculous to rename the entire channel during daytime hours from ITV1 to ITV Day.

But I suppose the CITV versus "CITV1" argument comes in here.


Ive always looked upon CITV as a programme or programme strand within ITV. And its only on for 1 and a half hours a day anyway so its not the same as ITV Day.
BE
benjy
pad posted:
Andrew posted:
Jez posted:
Andrew posted:
It means if the idents are dire we have to put up with them all day, and there's no bonus reveal of new idents at 7pm


Just because they are getting rid of ITV Day doesnt mean they cant have different idents during daytime. But its ridiculous to rename the entire channel during daytime hours from ITV1 to ITV Day.

But I suppose the CITV versus "CITV1" argument comes in here.


Not really. BBC One are fine with branded content like "CBBC". Imagine how stupid "BBC Day" would be!


But CBBC is actually referred to as CBBC One and Two respectively, obviously otherwise there would be a lot of confusion!

Plus, I don't think we actually know for sure yet the name of the new kid's channel? I remember reading that it might be called "ITV Kids".
ST
Stuart
Let's face it, we don't know what the whole package will look like, all we've got is a glimpse from UTV (and I wonder whether that was deliberate test to see what us geeks would be saying? Smile )

It doesn't look too bad, at least it's a unified image. ITV4 is growing on me as presentation, but I can't stand their pre-programme idents, they are too arty-farty for me.

Well RedBee are paid to aim for the target audience.........let's see if they hit it Smile
SC
SCBNI
Another example from UTV:

http://www.utvtoday.co.uk/images/utv_newstyle.jpg

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